24 doorsWhat’s inside →Next Luxury Beauty 2025 Advent Calendar: what’s inside and where to buy
Next's premium calendar for 2025 was a navy box with gold numbers and 26 pieces from 24 brands across its 25 drawers, 13 of them full size.
25 doors£185 list price£7.40 a doorDoor priceThe price on the box over its 25 doors. Pricier per door than 59% of this season's beauty calendars; the median is about £6.21, across 51.The rest of the numbers ↓4.2× worthThe value indexWhat is inside against what the box costs. Everything behind the 25 doors adds up to £779.00 on a calendar priced £185.00 — so 4.2× what you pay.See the working ↓
Curated by Viktoria
About Next Luxury Beauty 2025
Next's premium calendar for 2025 was a navy box with gold numbers and 26 pieces from 24 brands across its 25 drawers, 13 of them full size: Aromatherapy Associates' 55 ml Deep Relax bath oil, a 250 ml Philip Kingsley shampoo, Neal's Yard's 50 ml Frankincense Intense cream, Murad's retinol eye serum, a MAC mascara, Liz Earle's 150 ml Eyebright, a 60 ml Grow Gorgeous serum, a REN mask, a Rituals hand balm, an Iconic London palette, a Manucurist treatment, Clinique's Sun-Kissed gelée and a Too Faced lip gloss, with Eve Lom, Elemis, Dermalogica, ESPA, Laura Mercier and a Neom candle among the smaller ones. Next printed the list with sizes and full-size marks; the two Oskia pieces share a drawer.
Next put the contents at 779 GBP, and five of the boxes held a golden ticket for a Dyson Airwrap. 185 GBP from Next, on sale from September 2025.
What’s inside Next Luxury Beauty 2025
By kind — 26 items
- 2 toners
- 2 haircare
- 2 eyeshadows
- 2 eye creams
- 2 candles
- 1 oil
- 15 other
- 01OilAromatherapy Associates Deep Relax Bath and Shower OilFull size55 ml
- 02Primerbenefit The POREfessional Face Primer7.5 ml
- 03BlushClinique Sun-Kissed Face Gelee Complexion MultitaskerFull size30 ml
- 04TonerDermalogica Multiactive Toner50 ml
- 05ExfoliatorELEMIS Pro-Collagen Glow Boost Exfoliator15 ml
- 06TonerEmma Hardie Plump & Glow Hydrating Facial Mist30 ml
- 07Body moisturiserESPA Bergamot and Jasmine Body Lotion75 ml
- 08CleanserEve Lom Cleanser50 ml
- 09HaircareGrow Gorgeous Hair Growth Serum IntenseFull size60 ml
- 10EyeshadowICONIC London Soft & Smokey Eyeshadow PaletteFull size
- 11EyeshadowLaura Mercier Caviar Stick Eyeshadow, Shimmer
- 12HaircareLiving Proof Triple Bond Complex10 ml
- 13Eye creamLiz Earle Eyebright Soothing Eye LotionFull size150 ml
- 14CandleLords Fragrance Abernethy Forest Candle60 g
- 15MascaraMAC In Extreme Dimension Waterproof Lash MascaraFull size
- 16Nail polishManucurist Active Shine TreatmentFull size15 ml
- 17Eye creamMurad Retinol Youth Renewal Eye SerumFull size15 ml
- 18MoisturiserNeal's Yard Remedies Frankincense Intense Age-Defying CreamFull size50 ml
- 19CandleNEOM Happiness Travel Candle75 g
- 20Shower gelNoble Isle Rhubarb Rhubarb! Bath & Shower Gel75 ml
- 21Night treatmentOskia Bedtime Beauty Boost15 ml
- 22SerumOskia Night + Day Super-R and Super-C Capsules14 x 0.28 ml
- 23ShampooPhilip Kingsley Moisture Balancing ShampooFull size250 ml
- 24Face maskREN Clearcalm Invisible Pores Detox MaskFull size50 ml
- 25Hand creamRituals The Ritual of Ayurveda Recovery Hand BalmFull size70 ml
- 26Lip glossToo Faced Lip Injection Extreme Plumping Lip GlossFull size4 ml
Next Luxury Beauty 2025 by the numbers
How each one is countedEvery figure is computed from the record at build time and set against the median of the same season and the same kind of contents. Door price is the price on the box over its doors; the value multiple is what the contents come to at retail over that price; full size is the retailer’s own marking. Where the record cannot support a figure, the page leaves it out rather than guessing.The definitions, one by one →Each figure against the median of this season's beauty shelf — 64 calendars. Green is the better side of the median, red the worse; the median is printed so you can disagree.
- £185
- Price on the box
- 4 / 5
- Our rating
↑ above the median of about $198 for a box of this kind.
≈ about at the median of 4
A splurge that earns its price.
Our Next Luxury Beauty 2025 review
Our verdict
Twenty-six pieces from 24 brands, 13 at full size and a Murad retinol eye serum and a MAC mascara among them, for 185 GBP against 779. The stronger of Next's two 2025 boxes by some way, and the one to compare its 2026 successor against.
Reviewed by Viktoria · 2025 season · How we review
What works
- Thirteen full sizes, with Aromatherapy Associates, Murad, MAC and a 250 ml Philip Kingsley
- Twenty-four brands, every piece printed with its size
- 779 GBP of contents for 185
What does not
- Eve Lom, Elemis and Benefit at travel sizes
- Two candles and a hand balm among the full sizes
Already opened it?
Every review on this site is signed by somebody who saw the box. Yours goes up the same way, under ours, once we have read it.
The value indexWorth more than
Worth more than
it costs
Next puts a retail figure on what is behind the 25 doors; we have not re-priced every item ourselves, so treat the total as the brand's own number rather than ours. The mark on the bar is what you pay.
4.2×
£185.00 on the box£594.00 on top of it
How Next Luxury Beauty 2025 compares with the closest three
| Attribute | This oneNext Luxury Beauty 2025 |  NextNext x Future Dreams 2026 |  BootsBoots 24 Days of Luxe 2026 |  Brown ThomasBrown Thomas Beauty 2026 |
|---|---|---|---|---|
| Doors | 25 | 25 | 24 | 25 |
| Price from | — | £150 | $291.30 | £323.90 |
| Per door | £7.40 | £6 | £6.25 | €15.80 |
| Full size | 13 of 26 | 10 of 22 | 19 of 23 | 23 of 25 |
| Brands inside | 24 | 24 | 26 | 25 |
| Contents worth | 4.2× | 3.8× | 4.7× | 4.6× |
| Our rating | 4/5 | 4/5 | 4.5/5 | 4/5 |
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24 doorsEditors’ pickBrands with a 2026 box on this shelf: Lena Gercke, Neal's Yard Remedies and Niche Beauty. Every Next edition is on the Next page.
Frequently asked questions
How many doors does Next Luxury Beauty 2025 have?
Next Luxury Beauty 2025 has 25 doors to open.
What is the price of Next Luxury Beauty 2025?
Next Luxury Beauty 2025 starts from £185 list price. Prices may vary by region.
How much is Next Luxury Beauty 2025 per door?
£7.40 a door — the price on the box over its 25 doors. That is pricier per door than 59% of this season's beauty calendars we list; the median is about £6.21.
Who is Next Luxury Beauty 2025 best for?
This calendar is great for: Women, Myself, Wife, Mom.
What's inside Next Luxury Beauty 2025?
It contains: Beauty, Skincare, Makeup, Haircare.
Not quite the box you had in mind? Make a digital advent calendar instead: photos, videos and notes behind each door, sent as a link, free.
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