Every figure on this page is drawn from the whole shelf: the median price, the value multiples, the brands. Read it as the site's index for the season, and the pages under it as the answers.
24 doorsWhat’s inside →25K+ people found their calendar here last season. Find yours for 2026.
720 calendars, 571 new for 2026, from $6 to $1,400, most of them 24 doors. Full stats
Festive advent calendars are the countdowns made for the season rather than dressed for it, 571 new for 2026, 720 across the seasons, which is most of the catalogue: the department-store beauty edits (Selfridges at 5 out of 5, John Lewis, Liberty, Fortnum's), the retailer boxes at four to six times their price (ELLE, Douglas Exclusive, Lookfantastic, Boots), the chocolate from Lindt and Hotel Chocolat, the toys from LEGO and Mattel, the candles, the whisky and the spices. The tag is broad by design (it is the site's shelf of calendars that are Christmas calendars, with the year-round subscription boxes and the PR boxes left off) so the way through it is the shortlist below and the kind and audience pages, where the same boxes are sorted by what is inside and who it is for.
720 calendars, 571 new for 2026, from $6 to $1,400, most of them 24 doors. Full stats
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24 doorsOne for each way of asking. Every row clears the same bar — rated 4 out of 5 or better by an editor, or where none has scored it, an editors’ pick or contents worth more than the box — and nothing older than last season. How we review
First pickSelfridges Beauty 2026Our rating 5/5 · contents worth 5.1× the box price · 25 doors$305
Best valueLatest in Beauty The Grooming Kit Advent Edition 2026Our rating 4/5 · contents worth 7.1× the box price · 30 doors£99
Under $50Pets at Home Ultimate Luxury Advent Calendar for Cats 2026Our rating 4.5/5 · contents worth 1.8× the box price · 24 doors£35
Over $200Douglas Luxury 2026Our rating 4.5/5 · contents worth 5.0× the box price · 24 doors€199
For kidsBlueBrixx Stargate 1994 Advent Calendar 2026Our rating 4/5 · 24 doors€39.95
For womenDouglas Exclusive Beauty Highlights 2026Our rating 4.5/5 · contents worth 5.6× the box price · 24 doors€79.99
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7 doorsA first pick, the best value, under $50, the splurge — and a person to ask if yours is not there.
Make one insteadPhotos, videos and notes behind each door. Free, no account.
Why trust the numbersCounted, priced and photographed by hand before any of it went up.
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24 doorsEvery figure on this page is drawn from the whole shelf: the median price, the value multiples, the brands. Read it as the site's index for the season, and the pages under it as the answers.
Set the number before you browse, because it decides the shelf more than anything else here. Of the 236 priced in dollars, 95 come in under $50, 97 sit between $50 and $200 and 44 cost more than that — the range runs $6 to $1,400, and half are above $70. Compare the price bands
506 of the 720 here have 24 doors — a 24-door box opens one a day from 1 December to Christmas Eve. The others run 4, 6, 7, 10, 12, 13, 16, 25, 30 and 31, and the shorter ones start partway through the month: a 12-door box opens on 13 December. For someone who will not open one every day, or a gift that will arrive late, fewer doors is the better fit, not the lesser calendar. Every start date
571 of the 720 here are 2026 editions, and 76 are last season's — still sold, often discounted, and with the contents already on the page. The 73 older than that are listed for the record, not for buying. A brand's page keeps every edition together, so check whether the box you are looking at is this year's before you compare prices.
Every calendar page that we have costed shows what the contents come to against the sticker price. We have done that for 197 of the 720 here: the median box holds 2.5× its own price in product, the spread runs 1.0× to 7.2×, and every one of them comes to more than it costs. Below 1.0× you are paying for the box; none here does that.
52 of the 720 here carry an editors' pick — the chip above the grid narrows the shelf to those — and 672 have a written score. Those are the boxes somebody on this site has actually judged. The rest are listed because they exist, not because we are recommending them; being on this page is not a verdict. How we review
281 of the 720 here are beauty. Selfridges Beauty 2026 leads — rated 5/5 by our editors, contents worth 5.1× the box price; ELLE Beauty 2026 and Douglas Exclusive Beauty Highlights 2026 follow.
186 of the 720 here are food. Bonne Maman 2026 leads — rated 4.5/5 by our editors; Ankerkraut Premium 2026 and Cadbury Dairy Milk Adult 2026 follow.
99 of the 720 here are toys. EXIT The Magic of Christmas 2026 leads — rated 4/5 by our editors; Jurassic World Island Visitor 2026 and LEGO City 2026 follow.
Self-careLatest in Beauty The Grooming Kit Advent Edition 2026Our rating 4/5 · contents worth 7.1× the box price · 30 doors£99
Self-careLookfantastic Grooming 2026Our rating 4/5 · contents worth 5.2× the box price · 25 doors£90
Self-careHolland & Barrett 2026Our rating 4/5 · contents worth 4.4× the box price · 25 doors£6093 of the 720 here are self-care. Latest in Beauty The Grooming Kit Advent Edition 2026 leads — rated 4/5 by our editors, contents worth 7.1× the box price; Lookfantastic Grooming 2026 and Holland & Barrett 2026 follow.
The best value among the calendars here that we have rated this season: contents worth 7.1× the price, rated 4/5, £99, 30 doors. Thirty shop-size products across the whole men's shelf, every one named and sized, for 99 GBP against a 707 GBP worth. The count leans on supplements and snacks, and the box opens all at once rather than a door a day.
30 doors571 festive calendars for 2026, a median of $3.12 a door, 2.5× their price in contents, 306 brands we had never listed before.
| Pick | Calendar | Stock | ||||||
|---|---|---|---|---|---|---|---|---|
| First pick | Selfridges Beauty 2026 | £250 | 25 | £10 | 36 | 5.1× | 5/5 | — |
| Best value | Latest in Beauty The Grooming Kit Advent Edition 2026 | £99 | 30 | £3.30 | 29 | 7.1× | 4/5 | In stock |
| Under $50 | Pets at Home Ultimate Luxury Advent Calendar for Cats 2026 | £35 | 24 | £1.46 | 16 | 1.8× | 4.5/5 | — |
| Over $200 | Douglas Luxury 2026 | €199 | 24 | €8.29 | 24 | 5.0× | 4.5/5 | — |
| kids | BlueBrixx Stargate 1994 Advent Calendar 2026 | €39.95 | 24 | €1.66 | 1 | — | 4/5 | — |
| women | Douglas Exclusive Beauty Highlights 2026 | €79.99 | 24 | €3.33 | 23 | 5.6× | 4.5/5 | — |
| — | ELLE Beauty 2026 | £197 | 25 | £7.88 | 24 | 5.7× | 4.5/5 | — |
| — | Lookfantastic Beauty 2026 | £120 | 25 | £4.80 | 25 | 5.5× | 4.5/5 | In stock |
| — | Flaconi 24 Love Brands 2026 | €129.95 | 24 | €5.41 | 24 | 5.0× | 4.5/5 | — |
| — | Boots 24 Days of Luxe 2026 | £150 | 24 | £6.25 | 26 | 4.7× | 4.5/5 | — |
Median price $67 across the 570 priced; door price across 569; value across the 150 with both figures. Rough dollar rates, for ranking only.
Against 2025, on the 98 boxes we hold both years: up 3% per door.
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting. Across 150 with both figures.
Yes. 571 of the 720 festive advent calendars we list are 2026 editions. The other 149 are 2025 and 2024 boxes, which some retailers still stock.
Festive advent calendars run from $6 to $1,400, with the middle of the range at $70. That is across the 236 of the 720 we list that carry a US price.
Most festive advent calendars have 24 doors, 506 of the 720 we list. The rest run 4, 6, 7, 10, 12, 13, 16, 25, 30 and 31.
409 brands make the 720 festive advent calendars we list. Lindt has the most with 24, then Drinks by the Dram with 14 and In good taste with 10. The other 406 have up to 8 each.
We have priced the contents of 197 of the 720 festive advent calendars we list against what they charge. The median box holds 2.5× its price in product, and every one of them comes to more than it costs.
