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Advent Center

The numbers, and who to ask.

advent.center opens advent calendars, counts what is inside, and sets it against the price. The figures below are the ones we can stand behind in print; each links to where it is counted. Write to [email protected] with “Press” in the subject and a person replies within a day.

What we can say, with the count behind it.

The 2026 Advent Index
466

calendars on the shelf, every one opened or itemised from the retailer’s own listing; 199 carry a written verdict.

169

listed for 2026, 46 of them from brands we had never listed before.

$3.23

the median price of a door in 2026, across 168 priced calendars. How it is counted.

2.7×

what the median 2026 box holds in contents against its price, across 68 with both figures. How it is counted.

Year on year: on the 18 boxes we hold for both 2025 and 2026, the price per door is unchanged.

How to cite it

As advent.center’s 2026 Advent Index, with a link to advent.center/index/2026/. That address does not move: the 2026 page stays the 2026 page when the next season’s is published beside it.

The full table — one row per calendar, with list price, door price, contents value, value multiple, full-size count, brands inside and rating — is at /index/2026/data.csv, under a CC BY 4.0 licence. Dollar figures in it are approximate conversions for ranking; every shop’s own price is in its own currency.

Every figure’s definition — what it is, how it is counted, what it cannot tell you — is on how we review. Our verdicts are written by the people on the authors page, and are not for sale; the badge a brand can embed carries only a rating an editor gave.

Images and quotes

Our own photographs of opened boxes may be reproduced with a credit to advent.center and a link. Retailer photographs on calendar pages are theirs, not ours. For a quote on a calendar, a category or the season, write to the address above; we answer in the language you write in — English, German or Polish.

We have opened 466 of these boxes. Ask us about any of them.

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