Quote any figure on this page as advent.center’s 2026 Advent Index with a link to this address; it does not move. The full table is at /index/2026/data.csv, one row per calendar, under a CC BY 4.0 licence — use it, and say where it came from. Each figure’s definition is on how we review.
The 2026 Advent Index: the season in numbers.
169 calendars for 2026, a median of $3.23 a door, 2.7× their price in contents, 46 brands we had never listed before. Against 2025, on the 18 boxes we hold both years, the price per door is unchanged.
Counted from the records at build time, not asserted; every figure carries the number it is drawn from. Dollar figures are rough conversions, for ranking. 162 of the 169 carry a written verdict and 90 an itemised manifest. How each figure is counted · Download the data (CSV) · updated with every build through December, frozen in January.
By kind, and by who it is for.
For women98 this season
- $5.54
- a door · median of 97
- $130
- median price · 97 priced
- 2.7×
- value · 57 with both figures
- 33
- brands new to us · of 68
Against 2025, on 15 boxes held both years: door price unchanged.
Beauty72 this season
- $7.39
- a door · median of 71
- $132
- median price · 71 priced
- 3.1×
- value · 51 with both figures
- 50%
- full size · 43 marked
- 25
- brands new to us · of 53
Against 2025, on 12 boxes held both years: door price unchanged.
Food46 this season
- $1.29
- a door · median of 46
- $31
- median price · 46 priced
- 11
- brands new to us · of 18
For teens46 this season
- $2.29
- a door · median of 45
- $55
- median price · 45 priced
- 2.0×
- value · 15 with both figures
- 20
- brands new to us · of 35
For kids35 this season
- $1.29
- a door · median of 35
- $31
- median price · 35 priced
- 11
- brands new to us · of 21
For men34 this season
- $5.43
- a door · median of 34
- $133
- median price · 34 priced
- 1.9×
- value · 11 with both figures
- 17
- brands new to us · of 28
Self-care19 this season
- $5.49
- a door · median of 19
- $120
- median price · 19 priced
- 1.9×
- value · 12 with both figures
- 40%
- full size · 10 marked
- 12
- brands new to us · of 14
Toys18 this season
- $1.77
- a door · median of 18
- $42
- median price · 18 priced
- 4
- brands new to us · of 12
Art & Hobbies14 this season
- $4.43
- a door · median of 14
- $90
- median price · 14 priced
- 5
- brands new to us · of 10
Household items12 this season
- $5.40
- a door · median of 12
- $106
- median price · 12 priced
- 1
- brand new to us · of 6
Alcohol9 this season
- $6.46
- a door · median of 9
- $155
- median price · 9 priced
- 4
- brands new to us · of 7
Fashion6 this season
- 1
- brand new to us · of 4
Erotic5 this season
Franchise5 this season
- 3
- brands new to us · of 5
Best value on the shelf, and the least.
How value is countedContents worth the most against the price — of 68
- M&S Beauty 20266.0×
- Douglas Exclusive Beauty Highlights 20265.6×
- Lookfantastic Beauty 20265.5×
- Lookfantastic Grooming 20265.2×
- Selfridges Beauty 20265.1×
- Flaconi 24 Love Brands Men's Edition 20265.1×
- Douglas Luxury 20265.0×
- Flaconi 24 Love Brands 20265.0×
- Vogue Festive 20264.7×
- Boots 24 Days of Luxe 20264.7×
And the least, by the brand’s own figure
- Origins 12 Days 20261.2×
- Missoma Solid Gold 20261.3×
- Beer52 Craft Beer 20261.4×
- Bird & Blend Matcha 20261.5×
- Rituals Premium 20261.5×
- Jo Malone London Christmas Kist 20261.6×
- L'Occitane Prestige 20261.6×
- Clarins 24 Day 20261.6×
- Winmau Premium 20261.7×
- Winmau x Red Dragon Dual 20261.7×
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Who makes it, and who sells it.
Brands with the most boxes — 103 brands across 169Lindt20Hotel Chocolat5LEGO5Sephora4Yankee Candle4Ankerkraut3Balea3Boots3
Shops listing the most — of the 166 with a priced offereBay cheapest on 2150Amazon cheapest on 1124Lindt cheapest on 1818dm cheapest on 1414Rossmann cheapest on 59Boots cheapest on 55Hard To Find Whisky cheapest on 25Hotel Chocolat cheapest on 55