Quote any figure on this page as advent.center’s 2025 Advent Index with a link to this address; it does not move. The full table is at /index/2025/data.csv, one row per calendar, under a CC BY 4.0 licence — use it, and say where it came from. Each figure’s definition is on how we review.
The 2025 Advent Index: the season in numbers.
107 calendars for 2025, a median of $8.26 a door, 2.3× their price in contents, 46 brands we had never listed before. Against 2024, on the 6 boxes we hold both years, the price per door is down 2%.
Counted from the records at build time, not asserted; every figure carries the number it is drawn from. Dollar figures are rough conversions, for ranking. 17 of the 107 carry a written verdict and 54 an itemised manifest. How each figure is counted · Download the data (CSV) · frozen; a past season.
By kind, and by who it is for.
For women58 this season
- $10.97
- a door · median of 37
- $222
- median price · 37 priced
- 2.8×
- value · 35 with both figures
- 26
- brands new to us · of 47
Against 2024, on 6 boxes held both years: down 2% per door.
Beauty40 this season
- $12.19
- a door · median of 27
- $220
- median price · 27 priced
- 2.8×
- value · 26 with both figures
- 59%
- full size · 18 marked
- 15
- brands new to us · of 35
For men34 this season
- $7.76
- a door · median of 17
- $160
- median price · 17 priced
- 2.2×
- value · 13 with both figures
- 18
- brands new to us · of 25
For kids27 this season
- 12
- brands new to us · of 18
For teens26 this season
- $7.73
- a door · median of 10
- $175
- median price · 10 priced
- 2.5×
- value · 10 with both figures
- 16
- brands new to us · of 25
Food25 this season
- $1.81
- a door · median of 10
- $44
- median price · 10 priced
- 15
- brands new to us · of 19
Art & Hobbies23 this season
- 19
- brands new to us · of 19
Household items20 this season
- 11
- brands new to us · of 15
Toys13 this season
- 5
- brands new to us · of 8
Fashion8 this season
- 6
- brands new to us · of 8
Erotic6 this season
Alcohol6 this season
- 5
- brands new to us · of 6
Franchise5 this season
- 2
- brands new to us · of 5
Best value on the shelf, and the least.
How value is countedContents worth the most against the price — of 46
And the least, by the brand’s own figure
- Lindt Giant 20250.5×
- L'Oreal Paris 24 Day Beauty 20251.0×
- Walkers Shortbread 20251.0×
- ESPRAY Bourbon Smoker1.0×
- NEVIUX Whiskey 20251.0×
- MINIBIRD American Whiskey - 12 Day1.0×
- VICOMY 2025 Whiskey1.0×
- Play-Doh 20251.0×
- Missoma Fine Jewellery 20251.3×
- Charlotte Tilbury Beauty Treasure Chest 20251.4×
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Who makes it, and who sells it.
Brands with the most boxes — 82 brands across 107LEGO6Lovehoney4Sephora3Lindt3HOLY3Red Bull2Cult Pen2PLouise2
Shops listing the most — of the 104 with a priced offereBay cheapest on 3958Amazon cheapest on 3347HOLY cheapest on 33Cult Pens cheapest on 22P.Louise cheapest on 12John Lewis cheapest on 22Sukoshi cheapest on 11KIKO cheapest on 11