Quote any figure on this page as advent.center's 2025 Advent Index (United Kingdom) with a link to this address; it does not move, and the citation is ready to copy at the top of the page. The full table is at /index/2025/uk/data.csv, one row per calendar, under a CC BY 4.0 licence — use it, and say where it came from. Each figure’s definition is on how we review; a person who can pull any cut of it is on the press page.
The 2025 Advent Index, United Kingdom: the season in pounds
Every advent calendar we listed for 2025 with a price in United Kingdom — 67 of them, 5 with a written verdict and 37 with an itemised manifest — priced at the lowest offer we hold there, in pounds, and set against the season before on the boxes printed in pounds both years. 22 of the brands had never made one before.
- 67
- calendars priced in United Kingdom
- £5.00
- median price of a door · of 67
- 2.3×
- their price in contents · of 29
- 22
- brands new to us · of 49
Every figure carries the number it is drawn from. Prices are the lowest offer we hold in United Kingdom, in pounds, on the day the offers were read; a box with no price there is not on this shelf. Frozen: a past season, recomputed as the archive improves.
Cite as
Free to quote with a link to this address, which does not move. The data is CC BY 4.0: use it, and say where it came from.
The same box, with less inside
How the boxes are comparedOnly pairs where both editions have an itemised manifest of four or more. Items are counted from the manifests; full sizes are the retailer’s own marking. A box is listed here when it has fewer items than last year, or the same count with fewer full sizes.Of the 8 boxes itemised both years
2 fewer items1 the same count5 more items
By kind, and by who it is for
How each one is countedOnly this season’s boxes are measured. Door price is the price on the box over its doors; value is what the contents come to at retail over that price; new brands had no calendar in any earlier season. The change on the year is the median per-door move across the boxes we hold for both seasons. Prices are the lowest offer in United Kingdom, in pounds.The definitions, one by one →| Kind, or who it is for | |||||
|---|---|---|---|---|---|
| Every calendar | 67 | £99 of 67 | £5.00 of 67 | 2.3× of 29 | 22 of 49 |
| For womenrecipient | 38 | £148.44 of 38 | £6.63 of 38 | 2.8× of 24 | 13 of 30 |
| Beauty | 27 | £155 of 27 | £7.71 of 27 | 3.0× of 20 | 7 of 23 |
| For menrecipient | 21 | £79 of 21 | £3.29 of 21 | — | 8 of 16 |
| For kidsrecipient | 19 | £20 of 19 | £0.83 of 19 | — | 7 of 12 |
| Art & Hobbies | 16 | £44.88 of 16 | £1.87 of 16 | — | 8 of 13 |
| For teensrecipient | 16 | £113.04 of 16 | £5.09 of 16 | — | 7 of 15 |
| Household items | 14 | £36.10 of 14 | £1.50 of 14 | — | 3 of 9 |
| Food | 13 | £26.86 of 13 | £1.12 of 13 | — | 5 of 10 |
| Toys | 9 | £20 of 9 | £0.83 of 9 | — | 3 of 4 |
| Fashion | 5 | — | — | — | 4 of 5 |
Sort any column; the first row is the whole shelf and stays put, and a kind’s name opens its archive at the figures. A dash is a figure the records cannot support for that row, and each figure says how many it is drawn from. Full size is a beauty measure: 63% of the 13 beauty boxes with their sizes marked are full size.
What they cost, and what a door costs
How door price is countedPrice in United Kingdom, in pounds — 67 priced, median £99
Under £251522%
£25 to £501015%
£50 to £1001015%
£100 to £2002131%
£200 to £500913%
£500 and up23%
The lowest offer we hold in United Kingdom for each box, whichever shop.
The cheapest door — of 67
| Calendar | Per door |
|---|---|
| M&S Percy Pig Milk ChocolatesM&S · 24 doors | £0.45 |
| LEGO City 2025LEGO · 24 doors | £0.46 |
| Lindt Medium Milk Chocolate 2025Lindt · 24 doors | £0.47 |
| Pukka Organic Tea 2025Pukka · 24 doors | £0.62 |
| LEGO Friends 2025LEGO · 24 doors | £0.67 |
| Lindt Teddy Milk Chocolate 2025Lindt · 24 doors | £0.71 |
And the dearest
| Calendar | Per door |
|---|---|
| Missoma Fine Jewellery 2025Missoma · 6 doors | £232.50 |
| Cult Pen 2025 Stationery Black EditionCult Pen · 12 doors | £41.67 |
| DIOR 2025 Le 30 MontaigneDior · 24 doors | £19.73 |
| Harrods 12 Days of Hair & Body 2025Harrods · 12 doors | £15.58 |
| Warhammer 40K Chibi 24 Space Marine BandaiWarhammer · 24 doors | £13.88 |
| Victoria's Secret The Bombshell 2025Victoria’s Secret · 12 doors | £12.32 |
Best value on the shelf, and the least
How value is countedContents worth the most against the price — of 29
| Calendar | Price | Contents | Value |
|---|---|---|---|
| Holland & Barrett 2025Holland & Barrett · 25 doors | £50 | £232 | 4.6× |
| SELFRIDGES Beauty 2025Selfridges · 25 doors | £250 | £1136 | 4.5× |
| Liberty 2025Liberty · 25 doors | £275 | £1245 | 4.5× |
| Fortnum&Mason 2025Fortnum&Mason · 25 doors | £265 | £1149 | 4.3× |
| Gigi & Olive Bridal 2025Gigi & Olive · 24 doors | £185 | £800 | 4.3× |
| Harrods Beauty 2025Harrods · 25 doors | £286 | £1200 | 4.2× |
| Lovehoney Discover Pleasure 2025Lovehoney · 24 doors | £149 | £500 | 3.4× |
| Space NK 2025Space NK · 25 doors | £364 | £1150 | 3.2× |
| Sukoshi 2025SUKOSHI MART · 24 doors | $185 | $580 | 3.1× |
| YesStyle 2025YesStyle · 25 doors | $164.90 | $500 | 3.0× |
And the least, by the brand’s own figure
| Calendar | Price | Contents | Value |
|---|---|---|---|
| Lindt Giant 2025Lindt · 24 doors | £180 | £90 | 0.5× |
| L'Oreal Paris 24 Day Beauty 2025L'Oreal Paris · 24 doors | $149.99 | $149.99 | 1.0× |
| Walkers Shortbread 2025Walkers · 24 doors | $31.99 | $31.99 | 1.0× |
| Play-Doh 2025Play-Doh · 24 doors | $16.49 | $16.49 | 1.0× |
| Missoma Fine Jewellery 2025Missoma · 6 doors | £1395 | £1853 | 1.3× |
| Charlotte Tilbury Beauty Treasure Chest 2025Charlotte Tilbury · 12 doors | $220 | $314 | 1.4× |
| Papier 24 Days of Desk DelightsPapier · 24 doors | £140 | £200 | 1.4× |
| Umberto Giannini Curl 2025Umberto Giannini · 25 doors | £125 | £200 | 1.6× |
| Lovehoney Discover Romance 2025Lovehoney · 12 doors | £99 | £169 | 1.7× |
| PLouise 12 Sleighs Of Christmas - Bad BitchPLouise · 12 doors | £110 | £200 | 1.8× |
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Dearer here than in another country
How the gap is readFor each box, the lowest priced offer in each country, converted to dollars at rough rates; the gap is this country against the cheapest one. Quoted only where three or more countries carry a price. Shipping, duty and a shop’s own sale are not in it: it is the shelf price, on the day the offers were read.What United Kingdom pays most over the odds for — of 50 priced in two or more countries
| Calendar | Here | Cheapest | Gap |
|---|---|---|---|
| Play-Doh 2025Play-Doh · 4 countries | £19.99 | $16 United States | +61% |
| Makita 2025 Limited EditionMakita · 4 countries | £86.33 | $75 Australia | +52% |
| Pukka Organic Tea 2025Pukka · 4 countries | £14.83 | $13 United States | +52% |
| LEGO Minecraft 2025LEGO · 9 countries | £21.99 | $20 Australia | +47% |
| Pokémon TCG: Holiday 2025Pokemon · 7 countries | £64.99 | $61 France | +42% |
| Bosch 2025Bosch · 3 countries | £45.95 | $44 Germany | +38% |
| Sephora Favourites USA 25 Days of Beauty Must Haves 2025Sephora · 3 countries | £121.08 | $126 Australia | +28% |
| L'Oreal Paris 24 Day Beauty 2025L'Oreal Paris · 4 countries | £133.55 | $139 Australia | +28% |
| Harrods 12 Days of Hair & Body 2025Harrods · 4 countries | £186.97 | $194 Australia | +28% |
| Crocs 2025Crocs · 4 countries | £29.77 | $31 Australia | +28% |
Where the shelf is priced — boxes with a price, by country
A box is counted once per country it has a priced offer in, whichever shop. 50 of the 67 carry a price in more than one country; a country with its own Index is linked.
Who makes it, who sells it, and what is inside
Brands with the most boxes — 49 brands across 67LEGO6Lovehoney4Lindt3Cult Pen2PLouise2Sephora2Cult Beauty2Harrods2
Shops with the most on their shelf — of 67 pricedCult Penscheapest for 22P.Louise2John Lewischeapest for 22Sukoshicheapest for 11KIKOcheapest for 11Holland & Barrettcheapest for 11Selfridgescheapest for 11Umberto Gianninicheapest for 11
What is behind the doors — 809 items across 37 boxesEau de parfum48Serum39Adult toy34Stationery31Cream22Cleanser17Not yet typed232
How many doors — all 6724 doors58%25 doors25%12 doors15%Other sizes1%
New to the shelf: 22 brands making their first
Every brand, A to ZBonne MamanCrocsCult PenFortnum&MasonFranzisGigi & OliveGuylianHolland & BarrettL'Oreal ParisLitjoyM&SMattelMissomaMonster EnergyNational GeographicNespressoPapierPlay-DohRevolveStylevanaUmberto GianniniWinmau
A brand is new when it has a 2025 record and none in any earlier season we hold; a brand we simply had not listed before counts, so this overstates first calendars and never understates them.