Quote any figure on this page as advent.center's 2025 Advent Index (United States) with a link to this address; it does not move, and the citation is ready to copy at the top of the page. The full table is at /index/2025/us/data.csv, one row per calendar, under a CC BY 4.0 licence — use it, and say where it came from. Each figure’s definition is on how we review; a person who can pull any cut of it is on the press page.
The 2025 Advent Index, United States: the season in dollars
Every advent calendar we listed for 2025 with a price in United States — 58 of them, 15 with a written verdict and 26 with an itemised manifest — priced at the lowest offer we hold there, in dollars, and set against the season before on the boxes printed in dollars both years. 22 of the brands had never made one before.
- 58
- calendars priced in United States
- $2.58
- median price of a door · of 58
- 2.2×
- their price in contents · of 21
- 22
- brands new to us · of 47
Every figure carries the number it is drawn from. Prices are the lowest offer we hold in United States, in dollars, on the day the offers were read; a box with no price there is not on this shelf. Frozen: a past season, recomputed as the archive improves.
Cite as
Free to quote with a link to this address, which does not move. The data is CC BY 4.0: use it, and say where it came from.
By kind, and by who it is for
How each one is countedOnly this season’s boxes are measured. Door price is the price on the box over its doors; value is what the contents come to at retail over that price; new brands had no calendar in any earlier season. The change on the year is the median per-door move across the boxes we hold for both seasons. Prices are the lowest offer in United States, in dollars.The definitions, one by one →| Kind, or who it is for | |||||
|---|---|---|---|---|---|
| Every calendar | 58 | $53 of 58 | $2.58 of 58 | 2.2× of 21 | 22 of 47 |
| For womenrecipient | 22 | $207 of 22 | $11.38 of 22 | 2.9× of 14 | 6 of 19 |
| For kidsrecipient | 22 | $34 of 22 | $1.41 of 22 | — | 8 of 15 |
| Beauty | 18 | $242 of 18 | $14.98 of 18 | 2.9× of 12 | 2 of 17 |
| Art & Hobbies | 16 | $43 of 16 | $1.79 of 16 | — | 8 of 13 |
| Toys | 13 | $35 of 13 | $1.46 of 13 | — | 5 of 8 |
| For teensrecipient | 13 | $114 of 13 | $6.60 of 13 | — | 5 of 13 |
| Food | 12 | $34 of 12 | $1.42 of 12 | — | 7 of 12 |
| For menrecipient | 12 | $75 of 12 | $3.23 of 12 | — | 6 of 10 |
| Household items | 9 | $38 of 9 | $1.60 of 9 | — | 1 of 5 |
Sort any column; the first row is the whole shelf and stays put, and a kind’s name opens its archive at the figures. A dash is a figure the records cannot support for that row, and each figure says how many it is drawn from. Full size is a beauty measure: 61% of the 10 beauty boxes with their sizes marked are full size.
What they cost, and what a door costs
How door price is countedPrice in United States, in dollars — 58 priced, median $53.50
Under $251017%
$25 to $501831%
$50 to $10059%
$100 to $2001017%
$200 to $5001017%
$500 and up59%
The lowest offer we hold in United States for each box, whichever shop.
The cheapest door — of 58
| Calendar | Per door |
|---|---|
| Pukka Organic Tea 2025Pukka · 24 doors | $0.54 |
| Play-Doh 2025Play-Doh · 24 doors | $0.69 |
| LEGO Friends 2025LEGO · 24 doors | $0.75 |
| NEVIUX Whiskey 2025NEVIUX · 24 doors | $0.79 |
| Bluey: Awesome Book BundleBluey · 24 doors | $0.82 |
| LEGO Star Wars 2025LEGO · 24 doors | $0.87 |
And the dearest
| Calendar | Per door |
|---|---|
| Cult Pen 2025 Stationery Black EditionCult Pen · 12 doors | $50.00 |
| DIOR 2025 Le 30 MontaigneDior · 24 doors | $31.21 |
| VOGUE Festive 2025Vogue · 25 doors | $30.00 |
| Victoria's Secret The Bombshell 2025Victoria’s Secret · 12 doors | $25.00 |
| Space NK 2025Space NK · 25 doors | $24.00 |
| Harrods Beauty 2025Harrods · 25 doors | $21.60 |
Best value on the shelf, and the least
How value is countedContents worth the most against the price — of 21
| Calendar | Price | Contents | Value |
|---|---|---|---|
| SELFRIDGES Beauty 2025Selfridges · 25 doors | £250 | £1136 | 4.5× |
| Liberty 2025Liberty · 25 doors | £275 | £1245 | 4.5× |
| Harrods Beauty 2025Harrods · 25 doors | £286 | £1200 | 4.2× |
| Lovehoney Discover Pleasure 2025Lovehoney · 24 doors | £149 | £500 | 3.4× |
| Space NK 2025Space NK · 25 doors | £364 | £1150 | 3.2× |
| Sukoshi 2025SUKOSHI MART · 24 doors | $185 | $580 | 3.1× |
| YesStyle 2025YesStyle · 25 doors | $164.90 | $500 | 3.0× |
| VOGUE Festive 2025Vogue · 25 doors | €687 | €1850 | 2.7× |
| Lovehoney Enjoy Pleasure 2025Lovehoney · 24 doors | £79 | £205 | 2.6× |
| Revolve 2025Revolve · 25 doors | $369 | $841 | 2.3× |
And the least, by the brand’s own figure
| Calendar | Price | Contents | Value |
|---|---|---|---|
| L'Oreal Paris 24 Day Beauty 2025L'Oreal Paris · 24 doors | $149.99 | $149.99 | 1.0× |
| Walkers Shortbread 2025Walkers · 24 doors | $31.99 | $31.99 | 1.0× |
| ESPRAY Bourbon SmokerESPRAY · 24 doors | $51.99 | $51.99 | 1.0× |
| NEVIUX Whiskey 2025NEVIUX · 24 doors | $18.99 | $18.99 | 1.0× |
| MINIBIRD American Whiskey - 12 DayMINIBIRD · 12 doors | $129.95 | $129.95 | 1.0× |
| VICOMY 2025 WhiskeyVICOMY · 24 doors | $23.99 | $23.99 | 1.0× |
| Play-Doh 2025Play-Doh · 24 doors | $16.49 | $16.49 | 1.0× |
| Charlotte Tilbury Beauty Treasure Chest 2025Charlotte Tilbury · 12 doors | $220 | $314 | 1.4× |
| Harrods 12 Days of Hair & Body 2025Harrods · 12 doors | £130 | £265 | 2.0× |
| Lancôme 2025Lancôme · 24 doors | £220 | £480 | 2.2× |
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Dearer here than in another country
How the gap is readFor each box, the lowest priced offer in each country, converted to dollars at rough rates; the gap is this country against the cheapest one. Quoted only where three or more countries carry a price. Shipping, duty and a shop’s own sale are not in it: it is the shelf price, on the day the offers were read.What United States pays most over the odds for — of 44 priced in two or more countries
| Calendar | Here | Cheapest | Gap |
|---|---|---|---|
| LEGO City 2025LEGO · 8 countries | $39.99 | $15 United Kingdom | +173% |
| Liberty 2025Liberty · 4 countries | $475 | $200 United Kingdom | +138% |
| Victoria's Secret The Bombshell 2025Victoria’s Secret · 4 countries | $300 | $162 Australia | +85% |
| Space NK 2025Space NK · 4 countries | $600 | $346 United Kingdom | +74% |
| Charlotte Tilbury Beauty Treasure Chest 2025Charlotte Tilbury · 4 countries | $239.99 | $160 United Kingdom | +50% |
| Harrods Beauty 2025Harrods · 3 countries | $540 | $362 Australia | +49% |
| LEGO Disney Frozen 2025LEGO · 9 countries | $38.49 | $28 Germany | +39% |
| Lancôme 2025Lancôme · 4 countries | $299 | $221 Germany | +35% |
| KIKO Snow-kissed Holiday 2025KIKO · 7 countries | $219.11 | $165 Germany | +32% |
| Red Bull 2025Red Bull · 5 countries | $74.99 | $61 Germany | +23% |
Where the shelf is priced — boxes with a price, by country
A box is counted once per country it has a priced offer in, whichever shop. 44 of the 58 carry a price in more than one country; a country with its own Index is linked.
Who makes it, who sells it, and what is inside
Brands with the most boxes — 47 brands across 58LEGO6Lovehoney3Cult Pen2Harrods2Bluey2Harry Potter2Fisher-Price1SUKOSHI MART1
Shops with the most on their shelf — of 58 pricedCult Penscheapest for 22Sukoshicheapest for 11Selfridgescheapest for 11YesStylecheapest for 11Disney Storecheapest for 11World Marketcheapest for 11Sonny Angel1
What is behind the doors — 511 items across 26 boxesAdult toy26Serum23Stationery21Eau de parfum19Cream15Mascara11Not yet typed176
How many doors — all 5824 doors67%12 doors19%25 doors14%
How we rated them, and the best of the season
How we reviewRatings, out of five — 15 rated
5 of 517%4 of 51493%
Every item full size — 3 of the 10 beauty boxes with sizes marked
The ten we rated best, then by value
| Calendar | Price | Value | Rating |
|---|---|---|---|
| Fenty Beauty + Skin 2025Fenty · 12 doors | — | — | 5/5 |
| Play-Doh 2025Play-Doh · 24 doors | $16.49 | 1.0× | 4/5 |
| VICOMY 2025 WhiskeyVICOMY · 24 doors | $23.99 | 1.0× | 4/5 |
| MINIBIRD American Whiskey - 12 DayMINIBIRD · 12 doors | $129.95 | 1.0× | 4/5 |
| NEVIUX Whiskey 2025NEVIUX · 24 doors | $18.99 | 1.0× | 4/5 |
| ESPRAY Bourbon SmokerESPRAY · 24 doors | $51.99 | 1.0× | 4/5 |
| Walkers Shortbread 2025Walkers · 24 doors | $31.99 | 1.0× | 4/5 |
| L'Oreal Paris 24 Day Beauty 2025L'Oreal Paris · 24 doors | $149.99 | 1.0× | 4/5 |
| Fisher-Price Little People Barbie Toddler ToyFisher-Price · 24 doors | — | — | 4/5 |
| Matcha Kari Ceremonial Organic Matcha 2025Matcha Kari · 24 doors | $38.99 | — | 4/5 |
New to the shelf: 22 brands making their first
Every brand, A to ZArt of TeaBlueyBonne MamanCrocsCult PenDoor County Coffee & Tea Co.ESPRAYL'Oreal ParisMatcha KariMattelMaxim KANUMINIBIRDNational GeographicNEVIUXPlay-DohRevolveSonny AngelSopuTilzUniversal YumsVICOMYWinmau
A brand is new when it has a 2025 record and none in any earlier season we hold; a brand we simply had not listed before counts, so this overstates first calendars and never understates them.