Quote any figure on this page as advent.center's 2024 Advent Index (United States) with a link to this address; it does not move, and the citation is ready to copy at the top of the page. The full table is at /index/2024/us/data.csv, one row per calendar, under a CC BY 4.0 licence — use it, and say where it came from. Each figure’s definition is on how we review; a person who can pull any cut of it is on the press page.
The 2024 Advent Index, United States: the season in dollars
Every advent calendar we listed for 2024 with a price in United States — 75 of them, 8 with a written verdict and 35 with an itemised manifest — priced at the lowest offer we hold there, in dollars, and set against the season before on the boxes printed in dollars both years.
- 75
- calendars priced in United States
- $2.92
- median price of a door · of 75
- 1.9×
- their price in contents · of 12
Every figure carries the number it is drawn from. Prices are the lowest offer we hold in United States, in dollars, on the day the offers were read; a box with no price there is not on this shelf. Frozen: a past season, recomputed as the archive improves.
Cite as
Free to quote with a link to this address, which does not move. The data is CC BY 4.0: use it, and say where it came from.
By kind, and by who it is for
How each one is countedOnly this season’s boxes are measured. Door price is the price on the box over its doors; value is what the contents come to at retail over that price; new brands had no calendar in any earlier season. The change on the year is the median per-door move across the boxes we hold for both seasons. Prices are the lowest offer in United States, in dollars.The definitions, one by one →| Kind, or who it is for | |||||
|---|---|---|---|---|---|
| Every calendar | 75 | $66 of 75 | $2.92 of 75 | 1.9× of 12 | — |
| For womenrecipient | 41 | $100 of 41 | $5.79 of 41 | 1.8× of 11 | — |
| For teensrecipient | 30 | $55 of 30 | $2.71 of 30 | — | — |
| Beauty | 27 | $100 of 27 | $7.08 of 27 | 1.8× of 10 | — |
| For kidsrecipient | 26 | $40 of 26 | $1.60 of 26 | — | — |
| Toys | 20 | $40 of 20 | $1.67 of 20 | — | — |
| For menrecipient | 14 | $66 of 14 | $2.75 of 14 | — | — |
| Franchise | 13 | $36 of 13 | $1.50 of 13 | — | — |
| Food | 9 | $30 of 9 | $1.25 of 9 | — | — |
| Art & Hobbies | 8 | $45 of 8 | $1.89 of 8 | — | — |
| Fashion | 5 | — | — | — | — |
Sort any column; the first row is the whole shelf and stays put, and a kind’s name opens its archive at the figures. A dash is a figure the records cannot support for that row, and each figure says how many it is drawn from. Full size is a beauty measure: 25% of the 8 beauty boxes with their sizes marked are full size.
What they cost, and what a door costs
How door price is countedPrice in United States, in dollars — 75 priced, median $66
Under $25912%
$25 to $502432%
$50 to $1001824%
$100 to $2001216%
$200 to $5001013%
$500 and up23%
The lowest offer we hold in United States for each box, whichever shop.
The cheapest door — of 75
| Calendar | Per door |
|---|---|
| Pukka TeaPukka · 24 doors | $0.54 |
| Halloween CountdownUnknown · 31 doors | $0.64 |
| Wicked The Official Insight EditionsWicked · 25 doors | $0.68 |
| English Tea Shop OrganicEnglish Tea Shop · 25 doors | $0.73 |
| Littlest Pet Shop 2024Littlest Pet Shop · 24 doors | $0.75 |
| Nativity Advent CalendarNativity · 24 doors | $0.77 |
And the dearest
| Calendar | Per door |
|---|---|
| Swarovski Annual Edition 2024Swarovski · 25 doors | $53.86 |
| Dior Le Mini 30 Montaigne 2024Dior · 4 doors | $49.50 |
| La Mer Wonder ExpressLa Mer · 12 doors | $41.66 |
| Dior Le 30 Montaigne 2024Dior · 24 doors | $35.42 |
| Charlotte's Beauty Treasure Chest of LoveCharlotte Tilbury · 12 doors | $29.08 |
| Kendra Scott 12 Days of Joy BestsellersKendra Scott · 12 doors | $27.08 |
Best value on the shelf, and the least
How value is countedContents worth the most against the price — of 12
| Calendar | Price | Contents | Value |
|---|---|---|---|
| 12 Days of Pandora 2024Pandora · 12 doors | $212.50 | $1050 | 4.9× |
| Selfridges BeautySelfridges · 25 doors | £250 | £1000 | 4.0× |
| MAC Cosmetics The 2024 'Gift of Gold'MAC · 24 doors | £180 | £445 | 2.5× |
| Kendra Scott 12 Days of Joy BestsellersKendra Scott · 12 doors | $325 | $655 | 2.0× |
| Sephora Collection Moving Lights Premium 2024Sephora · 24 doors | zł349 | zł687 | 2.0× |
| BENEFIT The Gorgeous Grocer 2024Benefit · 24 doors | £151.43 | £295 | 1.9× |
| Glow Recipe 12 Days of GlowGlow Recipe · 12 doors | $95 | $175 | 1.8× |
| TIRTIR 2024 Makeup & SkincareTIRTIR · 16 doors | $169 | $289 | 1.7× |
| L’Occitane Classic 2024L'Occitane · 24 doors | $69.99 | $115 | 1.6× |
| e.l.f. Sleigh the Holidays 24-Daye.l.f. · 24 doors | $95 | $140 | 1.5× |
And the least, by the brand’s own figure
| Calendar | Price | Contents | Value |
|---|---|---|---|
| La Mer Wonder ExpressLa Mer · 12 doors | £495 | £673 | 1.4× |
| e.l.f. Love at Frost Sight 12-Daye.l.f. · 12 doors | $45 | $64 | 1.4× |
| e.l.f. Sleigh the Holidays 24-Daye.l.f. · 24 doors | $95 | $140 | 1.5× |
| L’Occitane Classic 2024L'Occitane · 24 doors | $69.99 | $115 | 1.6× |
| TIRTIR 2024 Makeup & SkincareTIRTIR · 16 doors | $169 | $289 | 1.7× |
| Glow Recipe 12 Days of GlowGlow Recipe · 12 doors | $95 | $175 | 1.8× |
| BENEFIT The Gorgeous Grocer 2024Benefit · 24 doors | £151.43 | £295 | 1.9× |
| Sephora Collection Moving Lights Premium 2024Sephora · 24 doors | zł349 | zł687 | 2.0× |
| Kendra Scott 12 Days of Joy BestsellersKendra Scott · 12 doors | $325 | $655 | 2.0× |
| MAC Cosmetics The 2024 'Gift of Gold'MAC · 24 doors | £180 | £445 | 2.5× |
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Dearer here than in another country
How the gap is readFor each box, the lowest priced offer in each country, converted to dollars at rough rates; the gap is this country against the cheapest one. Quoted only where three or more countries carry a price. Shipping, duty and a shop’s own sale are not in it: it is the shelf price, on the day the offers were read.What United States pays most over the odds for — of 55 priced in two or more countries
| Calendar | Here | Cheapest | Gap |
|---|---|---|---|
| Swarovski Annual Edition 2024Swarovski · 4 countries | $1346.45 | $60 United Kingdom | +2150% |
| Kendra Scott 12 Days of Joy BestsellersKendra Scott · 4 countries | $325 | $153 Australia | +113% |
| Sephora Collection Moving Lights Premium 2024Sephora · 5 countries | $100 | $47 United Kingdom | +111% |
| LEGO City 2024LEGO · 6 countries | $39.92 | $23 United Kingdom | +77% |
| LEGO Spider-Man 2024LEGO · 6 countries | $45.76 | $28 Germany | +66% |
| Charlotte's Beauty Treasure Chest of LoveCharlotte Tilbury · 4 countries | $349 | $225 Australia | +55% |
| Pokémon 2024 HolidayPokemon · 5 countries | $39.99 | $26 Australia | +51% |
| BENEFIT The Gorgeous Grocer 2024Benefit · 4 countries | $156 | $106 Australia | +47% |
| LEGO Harry Potter 2024LEGO · 6 countries | $44.69 | $32 Germany | +40% |
| MAC Cosmetics The 2024 'Gift of Gold'MAC · 6 countries | $329.99 | $237 United Kingdom | +39% |
Where the shelf is priced — boxes with a price, by country
A box is counted once per country it has a priced offer in, whichever shop. 55 of the 75 carry a price in more than one country; a country with its own Index is linked.
Who makes it, who sells it, and what is inside
Brands with the most boxes — 53 brands across 75LEGO5Red Bull4Harry Potter4In good taste3Sephora2Cinereplicas2Unknown2Dior2
Shops with the most on their shelf — of 75 pricedIn Good Tastecheapest for 33e.l.f.cheapest for 22Sheglamcheapest for 11Neon Coffee Roasterscheapest for 11Warhammercheapest for 11Aroma Zonecheapest for 11Mad Beautycheapest for 11Selfridgescheapest for 11
What is behind the doors — 568 items across 35 boxesEau de parfum24Serum22Cream20Jewellery20Candle16Lipstick14Not yet typed167
How many doors — all 7524 doors68%12 doors15%25 doors12%Other sizes5%
How we rated them, and the best of the season
How we reviewRatings, out of five — 8 rated
5 of 5338%4.5 of 5113%4 of 5450%
The ten we rated best, then by value
| Calendar | Price | Value | Rating |
|---|---|---|---|
| Red Bull Oracle Racing by FranzisRed Bull · 24 doors | $84 | — | 5/5 |
| Ulta 24 Days Of Self Care 2024Ulta · 24 doors | $150 | — | 5/5 |
| Victoria’s Secret 2024Victoria’s Secret · 12 doors | — | — | 5/5 |
| Dior Le 30 Montaigne 2024Dior · 24 doors | — | — | 4.5/5 |
| Halloween CountdownUnknown · 31 doors | $35.99 | — | 4/5 |
| Guerlain The hive of Wonders 2024Guerlain · 25 doors | — | — | 4/5 |
| Revolution Beauty 2024Revolution · 24 doors | $60 | — | 4/5 |
| Red Bull 2024 OfficialRed Bull · 24 doors | — | — | 4/5 |
New to the shelf: 53 brands making their first
Every brand, A to ZAltar'd StateAroma zoneBABORBeetlesBenefitCharlotte TilburyCinereplicasDiorDiptyqueDisneye.l.f.English Tea ShopFisher-PriceFunkoGlow RecipeGuerlainHarry PotterHot WheelsIn good tasteInsight EditionsKaffekapslenKendra ScottL'OccitaneLa MerLancômeLEGOLindtLittlest Pet ShopMACMarvelMinecraftNativityNetflixPandoraPokemonPorschePukkaRed BullRevolutionSelfridgesSephoraSheglamSquishmallowsSwarovskiTIRTIRTorréfacteur Neon Coffee RoastersUltaUnknownVictoria’s SecretWalkersWarhammerWickedYankee Candle
A brand is new when it has a 2024 record and none in any earlier season we hold; a brand we simply had not listed before counts, so this overstates first calendars and never understates them.