24 doorsWhat’s inside →The Best 2026 Advent Calendars in the UK
377 calendars, 377 new for 2026, most of them 24 doors. Full stats
We list 377 advent calendars for 2026 on sale in the UK, from £2.50 to £1,295 with the middle one at £75. Most are beauty (136), food and drink (59) and toys (49). The best rated is Selfridges Beauty 2026, 5/5 at £250.
UpdatedOctober 16, 2026Curatedby Max Zeshut
377 calendars, 377 new for 2026, most of them 24 doors. Full stats
By budget and shop
The biggest brands here
The calendars
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12 doorsEditors’ pick
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24 doorsWhich UK advent calendar to get
One for each way of asking. Every row clears the same bar — rated 4 out of 5 or better by an editor, or where none has scored it, an editors’ pick or contents worth more than the box — and nothing older than last season. How we review
First pickSelfridges Beauty 2026Our rating 5/5 · contents worth 5.1× the box price · 25 doors£250
Best valueLatest in Beauty The Grooming Kit Advent Edition 2026Our rating 4/5 · contents worth 7.1× the box price · 30 doors£99
For kidsB&Q Seed Advent Calendar 2026Our rating 4/5 · 24 doors£15
For womenDouglas Exclusive Beauty Highlights 2026Our rating 4.5/5 · contents worth 5.6× the box price · 24 doors€79.99
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24 doorsCannot decide?
One for each way of asking, further down.
A first pick, the best value, under $50, the splurge — and a person to ask if yours is not there.
Make one insteadA calendar that travels in a link.
Photos, videos and notes behind each door. Free, no account.
Why trust the numbersWe opened 1066 of these boxes.
Counted, priced and photographed by hand before any of it went up.
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25 doorsEditors’ pickHow to choose an advent calendar in the UK
- Step 01
Match the doors to the days
241 of the 377 here have 24 doors — a 24-door box opens one a day from 1 December to Christmas Eve. The others run 6, 7, 8, 11, 12, 25 and 30, and the shorter ones start partway through the month: a 12-door box opens on 13 December. For someone who will not open one every day, or a gift that will arrive late, fewer doors is the better fit, not the lesser calendar. Every start date
- Step 02
Know which season you are buying
377 of the 377 here are 2026 editions. A brand's page keeps every edition together, so check whether the box you are looking at is this year's before you compare prices.
- Step 03
Check what is inside against the price
Every calendar page that we have costed shows what the contents come to against the sticker price. We have done that for 124 of the 377 here: the median box holds 2.6× its own price in product, the spread runs 1.0× to 7.2×, and every one of them comes to more than it costs. Below 1.0× you are paying for the box; none here does that.
- Step 04
Start from the ones we have opened
27 of the 377 here carry an editors' pick — the chip above the grid narrows the shelf to those — and 370 have a written score. Those are the boxes somebody on this site has actually judged. The rest are listed because they exist, not because we are recommending them; being on this page is not a verdict. How we review
Still looking?
If you cannot decide, get Latest in Beauty The Grooming Kit Advent Edition 2026
The best value among the calendars here that we have rated this season: contents worth 7.1× the price, rated 4/5, £99, 30 doors. Thirty shop-size products across the whole men's shelf, every one named and sized, for 99 GBP against a 707 GBP worth. The count leans on supplements and snacks, and the box opens all at once rather than a door a day.
30 doorsThe uk advent calendars shelf, by the numbers
How each one is countedEvery figure is computed from the records at build time and says how many it is drawn from. Door price is the price on the box over its doors; the value multiple is what the contents come to at retail over that price; full size is the retailer’s own marking. Dollar figures use rough rates and are for ranking only. Where a record cannot support a figure, it is left out rather than guessed.The definitions, one by one →377 uk advent calendars calendars for 2026, a median of $4.60 a door, 2.6× their price in contents.
| Pick | Calendar | Stock | ||||||
|---|---|---|---|---|---|---|---|---|
| First pick | Selfridges Beauty 2026 | £250 | 25 | £10 | 36 | 5.1× | 5/5 | — |
| Best value | Latest in Beauty The Grooming Kit Advent Edition 2026 | £99 | 30 | £3.30 | 29 | 7.1× | 4/5 | In stock |
| kids | B&Q Seed Advent Calendar 2026 | £15 | 24 | £0.63 | 1 | — | 4/5 | — |
| women | Douglas Exclusive Beauty Highlights 2026 | €79.99 | 24 | €3.33 | 23 | 5.6× | 4.5/5 | — |
| — | Selfridges Fragrance 2026 | £225 | 12 | £18.75 | 12 | 6.3× | 4.5/5 | — |
| — | ELLE Beauty 2026 | £197 | 25 | £7.88 | 24 | 5.7× | 4.5/5 | — |
| — | Lookfantastic Beauty 2026 | £120 | 25 | £4.80 | 25 | 5.5× | 4.5/5 | In stock |
| — | YOU Beauty Advent Calendar 2026 | £115 | 24 | £4.79 | 24 | 5.5× | 4.5/5 | In stock |
| — | Douglas Luxury 2026 | €199 | 24 | €8.29 | 24 | 5.0× | 4.5/5 | — |
| — | Vogue Festive 2026 | £355 | 25 | £14.20 | 24 | 4.7× | 4.5/5 | In stock |
Median price $100 across the 375 priced; door price across 374; value across the 124 with both figures. Rough dollar rates, for ranking only.
Best value this season
- GLOSSYBOX 2026GLOSSYBOX · 24 doors7.2×
- Latest in Beauty The Grooming Kit Advent Edition 2026Latest in Beauty · 30 doors7.1×
- Selfridges Fragrance 2026Selfridges · 12 doors6.3×
- M&S Beauty 2026M&S · 25 doors6.0×
- ELLE Beauty 2026ELLE · 25 doors5.7×
Against 2025, on the 80 boxes we hold both years: up 1% per door.
And the least, by the brand’s own figure
- Tatcha 12 Ways to Love Your Skin 2026Tatcha · 12 doors1.0×
- Fox Rage & Salmo Advent Calendar 2026Fox Rage · 24 doors1.2×
- Villeroy & Boch Christmas Toys Advent Calendar 2026Villeroy & Boch · 24 doors1.2×
- Notino Advent Calendar 2026Notino · 24 doors1.3×
- Missoma Solid Gold 2026Missoma · 6 doors1.3×
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting. Across 124 with both figures.
Who makes most of it — 268 brands across 377Drinks by the Dram14Funko6John Lewis6Hotel Chocolat5LEGO5
What is behind the doors — 4,539 items across 227 boxesGin158Eau de parfum135Serum134Fragrance123Whisky115Single malt115Not yet typed96
How big the boxes are — all 37724 doors24125 doors8612 doors42Other sizes7
Launches we saw — 95 of 377
- ARRAN 2026 17 September
- Avant Odyssey 2026 17 September
- Bird & Blend Matcha 2026 17 September
- Bird & Blend Tea 2026 17 September
- Bonne Maman 2026 17 September
- BrewDog 2026 17 September
- Cowshed 2026 17 September
- Cult Beauty Signature Edition 2026 17 September
Price moves this week — 2 cuts, 1 up
- Rosewood Cupid & Comet Luxury Deli Advent Calendar for Dogs 2026 −57% at lordsandlabradors.co.uk
- Liz Earle 24 Days 2026 −55% at lookfantastic.com
- Made By Mitchell Après Ski Advent Calendar 2026 +1% at madebymitchell.co.uk
Frequently asked questions
What is the best advent calendar in the UK for 2026?
By our rating: Selfridges Beauty 2026 (5/5, £250), Selfridges Fragrance 2026 (4.5/5, £297.40) and ELLE Beauty 2026 (4.5/5, £197). Each page lists what is behind the doors and every UK shop we track with its price.
How much does an advent calendar cost in the UK?
From £2.50 to £1,295 across the 377 we list for 2026; the middle one is £75. 58 are under £20, 155 are under £50, 241 are under £100.
Where can I buy advent calendars in the UK?
The UK shops we track carry most of them: Boots (26), Master of Malt (24), Hard To Find Whisky (22), Argos (12), John Lewis (11) and Smyths (7). Every calendar's page lists each shop with its price and when we last checked it.
When do advent calendars go on sale in the UK?
Most 2026 boxes are on sale already; the ones still on pre-order or coming on a set date are on our release-dates page, with the day each ships.