24 doorsWhat’s inside →The Best 2026 Advent Calendars in the UK
We list 268 advent calendars for 2026 on sale in the UK, from £2.50 to £1,295 with the middle one at £75. Most are beauty (110), food and drink (56) and toys (37). The best rated is Selfridges Beauty 2026, 5/5 at £238.75.
268 calendars, 268 new for 2026, most of them 24 doors. Full stats
The biggest brands here
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25 doorsEditors’ pick
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12 doorsWhich UK advent calendar to get
One for each way of asking. Every row clears the same bar — rated 4 out of 5 or better by an editor, or where none has scored it, an editors’ pick or contents worth more than the box — and nothing older than last season.
First pickSelfridges Beauty 2026Our rating 5/5 · contents worth 5.1× the box price · 25 doors£250
Best valueLatest in Beauty The Grooming Kit Advent Edition 2026Our rating 4/5 · contents worth 7.1× the box price · 30 doors£99
For kidsJurassic World Island Visitor 2026Our rating 4/5 · 24 doors£29.99
For womenDouglas Exclusive Beauty Highlights 2026Our rating 4.5/5 · contents worth 5.6× the box price · 24 doors€79.99
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24 doorsEditors’ pick
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12 doorsCannot decide?
One for each way of asking, further down.
A first pick, the best value, under $50, the splurge — and a person to ask if yours is not there.
Make one insteadA calendar that travels in a link.
Photos, videos and notes behind each door. Free, no account.
Why trust the numbersWe opened 853 of these boxes.
Counted, priced and photographed by hand before any of it went up.
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24 doorsHow to choose an advent calendar in the UK
- Step 01
Match the doors to the days
180 of the 268 here have 24 doors — a 24-door box opens one a day from 1 December to Christmas Eve. The others run 6, 7, 12, 25 and 30, and the shorter ones start partway through the month: a 12-door box opens on 13 December. For someone who will not open one every day, or a gift that will arrive late, fewer doors is the better fit, not the lesser calendar. Every start date
- Step 02
Know which season you are buying
268 of the 268 here are 2026 editions. A brand's page keeps every edition together, so check whether the box you are looking at is this year's before you compare prices.
- Step 03
Check what is inside against the price
Every calendar page that we have costed shows what the contents come to against the sticker price. We have done that for 102 of the 268 here: the median box holds 2.7× its own price in product, the spread runs 1.0× to 7.2×, and every one of them comes to more than it costs. Below 1.0× you are paying for the box; none here does that.
- Step 04
Start from the ones we have opened
17 of the 268 here carry an editors' pick — the chip above the grid narrows the shelf to those — and 263 have a written score. Those are the boxes somebody on this site has actually judged. The rest are listed because they exist, not because we are recommending them; being on this page is not a verdict. How we review
Still looking?
If you cannot decide, get Latest in Beauty The Grooming Kit Advent Edition 2026
The best value among the calendars here that we have rated this season: contents worth 7.1× the price, rated 4/5, £99, 30 doors. Thirty shop-size products across the whole men's shelf, every one named and sized, for 99 GBP against a 707 GBP worth. The count leans on supplements and snacks, and the box opens all at once rather than a door a day.
30 doorsThe uk advent calendars shelf, by the numbers
How each one is countedEvery figure is computed from the records at build time and says how many it is drawn from. Door price is the price on the box over its doors; the value multiple is what the contents come to at retail over that price; full size is the retailer’s own marking. Dollar figures use rough rates and are for ranking only. Where a record cannot support a figure, it is left out rather than guessed.The definitions, one by one →268 uk advent calendars calendars for 2026, a median of $4.43 a door, 2.7× their price in contents.
| Pick | Calendar | Stock | ||||||
|---|---|---|---|---|---|---|---|---|
| First pick | Selfridges Beauty 2026 | £250 | 25 | £10 | 36 | 5.1× | 5/5 | — |
| Best value | Latest in Beauty The Grooming Kit Advent Edition 2026 | £99 | 30 | £3.30 | 29 | 7.1× | 4/5 | In stock |
| kids | Jurassic World Island Visitor 2026 | £29.99 | 24 | £1.25 | 1 | — | 4/5 | Sold out |
| women | Douglas Exclusive Beauty Highlights 2026 | €79.99 | 24 | €3.33 | 23 | 5.6× | 4.5/5 | — |
| — | ELLE Beauty 2026 | £197 | 25 | £7.88 | 24 | 5.7× | 4.5/5 | — |
| — | Lookfantastic Beauty 2026 | £120 | 25 | £4.80 | 25 | 5.5× | 4.5/5 | In stock |
| — | YOU Beauty Advent Calendar 2026 | £115 | 24 | £4.79 | 24 | 5.5× | 4.5/5 | In stock |
| — | Douglas Luxury 2026 | €199 | 24 | €8.29 | 24 | 5.0× | 4.5/5 | — |
| — | Vogue Festive 2026 | £355 | 25 | £14.20 | 24 | 4.7× | 4.5/5 | In stock |
| — | Boots 24 Days of Luxe 2026 | £150 | 24 | £6.25 | 26 | 4.7× | 4.5/5 | — |
Median price $105 across the 267 priced; door price across 267; value across the 102 with both figures. Rough dollar rates, for ranking only.
Best value this season
- GLOSSYBOX 2026GLOSSYBOX · 24 doors7.2×
- Latest in Beauty The Grooming Kit Advent Edition 2026Latest in Beauty · 30 doors7.1×
- ELLE Beauty 2026ELLE · 25 doors5.7×
- Douglas Exclusive Beauty Highlights 2026Douglas · 24 doors5.6×
- OK! Beauty Box by Hannah Martin 2026OK! Beauty Box · 25 doors5.6×
Against 2025, on the 73 boxes we hold both years: up 3% per door.
And the least, by the brand’s own figure
- Tatcha 12 Ways to Love Your Skin 2026Tatcha · 12 doors1.0×
- Villeroy & Boch Christmas Toys Advent Calendar 2026Villeroy & Boch · 24 doors1.2×
- Missoma Solid Gold 2026Missoma · 6 doors1.3×
- Beer52 Craft Beer 2026Beer52 · 24 doors1.4×
- Bird & Blend Matcha 2026Bird & Blend Tea Co. · 24 doors1.5×
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting. Across 102 with both figures.
What is behind the doors — 3,087 items across 155 boxesSerum111Eau de parfum106Fragrance95Moisturiser92Candle77Accessory64Not yet typed94
How big the boxes are — all 26824 doors18025 doors6112 doors22Other sizes5
Launches we saw — 70 of 268
- ARRAN 2026 17 September
- Avant Odyssey 2026 17 September
- Bird & Blend Matcha 2026 17 September
- Bird & Blend Tea 2026 17 September
- Bonne Maman 2026 17 September
- BrewDog 2026 17 September
- Cowshed 2026 17 September
- Cult Beauty Signature Edition 2026 17 September
Frequently asked questions
What is the best advent calendar in the UK for 2026?
By our rating: Selfridges Beauty 2026 (5/5, £238.75), ELLE Beauty 2026 (4.5/5, £197) and Douglas Exclusive Beauty Highlights 2026 (4.5/5, £104.13). Each page lists what is behind the doors and every UK shop we track with its price.
How much does an advent calendar cost in the UK?
From £2.50 to £1,295 across the 268 we list for 2026; the middle one is £75. 45 are under £20, 113 are under £50, 169 are under £100.
Where can I buy advent calendars in the UK?
The UK shops we track carry most of them: Boots (25), Argos (12), Smyths (6), John Lewis (6), Hard To Find Whisky (5) and Sainsbury's (5). Every calendar's page lists each shop with its price and when we last checked it.
When do advent calendars go on sale in the UK?
Most 2026 boxes are on sale already; the ones still on pre-order or coming on a set date are on our release-dates page, with the day each ships.