24 doorsWhat’s inside →Selfridges Fragrance 2026 Advent Calendar: what’s inside and where to buy
Selfridges' fragrance calendar for 2026, The Fragrance Haul, is a 12-day box of 16 perfumes from 12 niche houses: Ex Nihilo, Fragrance Du Bois, Le Labo, Initio, Thameen, Ormonde Jayne, Penhaligon's, Liquides Imaginaires, BIBBI, New Notes, Mind Games and V Canto.
12 doors£225 list price£18.75 a doorDoor priceThe price on the box over its 12 doors. Pricier per door than 94% of this season's beauty calendars; the median is about £5.41, across 217.The rest of the numbers ↓6.3× worthThe value indexWhat is inside against what the box costs. Everything behind the 12 doors adds up to £1416.00 on a calendar priced £225.00 — so 6.3× what you pay.See the working ↓
Curated by Max Zeshut
Editors’ pick
About Selfridges Fragrance 2026
Selfridges' fragrance calendar for 2026, The Fragrance Haul, is a 12-day box of 16 perfumes from 12 niche houses: Ex Nihilo, Fragrance Du Bois, Le Labo, Initio, Thameen, Ormonde Jayne, Penhaligon's, Liquides Imaginaires, BIBBI, New Notes, Mind Games and V Canto. Five are full bottles, the largest an 88 ml Ormonde Jayne Suede Silhouette and a 50 ml Ex Nihilo Lust in Paradise extrait, with a 50 ml Thameen Rivière extrait beside them.
Most of the rest are 10 and 15 ml sprays, and Selfridges marks thirteen of the sixteen as exclusive to the box. Selfridges values the contents at 1,416 GBP against a 225 GBP box (275 USD on its US site).
For hygiene reasons it cannot be returned unless faulty.
Selfridges Fragrance 2026 at a glance
- Made by
- Season
- 2026
- Doors
- Price from
- £225 list price
- Contents worth
- £1416, 6.3× the price by the brand’s count
- Sizes
- 5 full size
- Brands inside
- 12
- Our rating
- 4.5/5
- Sold in
- Not on sale yet
- What’s inside
- Who it’s for
What’s inside Selfridges Fragrance 2026
By kind — 16 items
- 11 eaux de parfum
- 5 extrait de parfums
- 01Eau de parfumPatchouli GourmandFragrance Du BoisFull size30 ml
- 02Eau de parfumThé MatchaLe Labo15 ml
- 03Eau de parfumThe Last MangoBIBBIFull size30 ml
- 04Eau de parfumQueeningMind Games15 ml
- 05Eau de parfumCherry Di LatteNew NotesFull size15 ml
- 06Extrait de parfumRivièreThameen50 ml
- 07Eau de parfumOud for GreatnessInitio10 ml
- 08Extrait de parfumMusk TherapyInitio10 ml
- 09Extrait de parfumLift Me UpInitio10 ml
- 10Extrait de parfumArkano Della LunaV Canto15 ml
- 11Extrait de parfumLust in ParadiseEx NihiloFull size50 ml
- 12Eau de parfumThe Tragedy of Lord GeorgePenhaligon's10 ml
- 13Eau de parfumHalfetiPenhaligon's10 ml
- 14Eau de parfumBlanche Bête and Liquides duoLiquides Imaginaires2 x 7.5 ml
- 15Eau de parfumLiquidesLiquides Imaginaires7.5 ml
- 16Eau de parfumSuede SilhouetteOrmonde JayneFull size88 ml
Selfridges Fragrance 2026 by the numbers
How each one is countedEvery figure is computed from the record at build time and set against the median of the same season and the same kind of contents. Door price is the price on the box over its doors; the value multiple is what the contents come to at retail over that price; full size is the retailer’s own marking. Where the record cannot support a figure, the page leaves it out rather than guessing.The definitions, one by one →Each figure against the median of this season's beauty shelf — 218 calendars. Green is the better side of the median, red the worse; the median is printed so you can disagree.
- £225
- Price on the box
- 4.5 / 5
- Our rating
↑ above the median of about $134 for a box of this kind.
↑ above the median of 4 here.
A splurge that earns its price.
Our Selfridges Fragrance 2026 review
Our verdict
The best-stocked fragrance calendar of the season that I have seen: niche houses rather than department-store regulars, five full bottles and contents valued at six times the price. It only covers twelve days, and the smaller sprays are mostly 10 ml.
Reviewed by Max Zeshut · 2026 season · How we review
What works
- Sixteen niche perfumes from twelve houses
- Five full bottles, among them an 88 ml Ormonde Jayne
- Thirteen made for the box
What does not
- Twelve days, not twenty-four
- Most of the rest are 10 and 15 ml sprays
- No returns unless faulty
Already opened it?
Every review on this site is signed by somebody who saw the box. Yours goes up the same way, under ours, once we have read it.
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Selfridges Fragrance 2026 has been announced and no retailer we track is selling it yet, so there is no price to compare and nowhere to send you. Leave an address and you will hear the day that changes — one email, about this calendar, and nothing after it.
The value indexWorth more than
Worth more than
it costs
Selfridges puts a retail figure on what is behind the 12 doors; we have not re-priced every item ourselves, so treat the total as the brand's own number rather than ours. The mark on the bar is what you pay.
6.3×
£225.00 on the box£1191.00 on top of it
How Selfridges Fragrance 2026 compares with the closest three
| Attribute | This oneSelfridges Fragrance 2026 |  SelfridgesSelfridges Beauty 2026 |  Armani BeautyArmani Beauty 2026 |  Cheaper per doorDouglas Exclusive Beauty Highlights 2026 |
|---|---|---|---|---|
| Doors | 12 | 25 | 24 | 24 |
| Price from | — | $305 | £252.16 | £93.64 |
| Per door | £18.75 | £10 | £11.25 | €3.33 |
| Full size | 5 of 16 | — | 8 of 21 | — |
| Brands inside | 12 | 36 | 1 | 23 |
| Contents worth | 6.3× | 5.1× | — | 5.6× |
| Our rating | 4.5/5 | 5/5 | 4/5 | 4.5/5 |
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24 doorsBrands with a 2026 box on this shelf: Molton Brown, Notino and Penhaligon's. Every Selfridges edition is on the Selfridges page.
Frequently asked questions
How many doors does Selfridges Fragrance 2026 have?
Selfridges Fragrance 2026 has 12 doors to open.
What is the price of Selfridges Fragrance 2026?
Selfridges Fragrance 2026 starts from £225 list price. Prices may vary by region.
How much is Selfridges Fragrance 2026 per door?
£18.75 a door — the price on the box over its 12 doors. That is pricier per door than 94% of this season's beauty calendars we list; the median is about £5.41.
Who is Selfridges Fragrance 2026 best for?
This calendar is great for: Wife, Women, Girlfriend, Myself, Mom.
What's inside Selfridges Fragrance 2026?
It contains: Fragrances & Perfume.
Not quite the box you had in mind? Make a digital advent calendar instead: photos, videos and notes behind each door, sent as a link, free.
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We check Selfridges’s shop and the retailers that carry it every morning. Leave an address and you will hear the day Selfridges Fragrance 2026 can be bought — one email, and nothing after it.