25K+ people found their calendar here last season. Find yours for 2026.
Selfridges' Beauty calendar is the one 5 out of 5 we have given this season: forty products for 2026 (Gucci, Burberry, Charlotte Tilbury, Augustinus Bader, Jo Malone, Elemis, Tatcha, Dr. Barbara Sturm, Huda Beauty) for 250 GBP, valued by Selfridges at 1,278, and priced locally in the US, Canada, Australia and the EU, which none of the other London stores manage. The 2025 box was 37 products at the same price against 1,136; 2024's was 38 against 1,000.
3 calendars, most of them 25 doors. Full stats
25 doors · £250 on the box · 5.1× value (brand's figure) · rated 5/5
Against 2025: same price; 41 items, from 37; 5.1× value, from 4.5×; none of the 41 items carried over.
Forty products for 250 GBP, valued at five times that, and priced locally for the US, Canada, Australia and the EU, which none of the other London stores manage. It is the box I would send someone to first this year. Selfridges won't say how many are full size, and there are no returns.
25 doorsEditors’ pickThe 2 editions below are from 2025 and before. Most are sold out; the pages stay for the prices, the door lists and what changed year to year.
25 doorsEditors’ pick
25 doors| Edition | Doors | Price | Items | Full size | Value | Rating | Against the year before |
|---|---|---|---|---|---|---|---|
| Selfridges Beauty 2026 | 25 | £250 | 41 | — | 5.1× | 5/5 | same price; 41 items, from 37; 5.1× value, from 4.5×; none of the 41 items carried over |
| SELFRIDGES Beauty 2025 | 25 | £250 | 37 | 24 of 25 | 4.5× | — | same price; 37 items, from 38; 24 full sizes, from 22; 4.5× value, from 4.0×; 1 of the 37 items carried over |
| Selfridges Beauty2024 | 25 | £250 | 38 | 22 of 25 | 4.0× | — | first edition we hold |
This season's box is listed; its record carries no release date.
Selfridges does not say how many of the forty are full size, and there are 10 ml serums and a single-use mask among them; the top end is a 30 ml Rodial serum, a 50 ml Discothèque eau de parfum and a full 385 ml Sol de Janeiro shower oil. It is the box we would send someone to first this year; John Lewis and Liberty are the alternatives with a printed full-size count.
The best value among the calendars here that we have rated this season: contents worth 5.1× the price, rated 5/5, $305, 25 doors. Forty products for 250 GBP, valued at five times that, and priced locally for the US, Canada, Australia and the EU, which none of the other London stores manage. It is the box I would send someone to first this year. Selfridges won't say how many are full size, and there are no returns.
25 doorsEditors’ pickSelfridges Beauty 2026 has sold out; it was gone when we checked on 28 September.
Selfridges Beauty 2026 is £250 on the box; A$490 in Australia, CA$415 in Canada, €315 in France and €315 in Germany at the shops we track. Earlier editions: £250 in 2025 and £250 in 2024.
41 items behind 25 doors: Color Wow Color Security, Color Wow Color Security, Manucurist Complete Nail Serum, Manucurist Nail File and Manucurist Active Shine and more — the full list is on its page.
The 2026 box is listed in Australia, Canada, France, Germany, Spain, the UK and the US: Selfridges and eBay in Australia from A$490, Selfridges in Canada from CA$415, Selfridges in France from €315, Selfridges in Germany from €315, Selfridges in Spain from €315, Selfridges and eBay in the UK from £250 and Selfridges in the US from $305. The buy table on each calendar's page carries the live prices.
For Selfridges Beauty 2026, the contents come to 5.1× the box price, by the brand's own count and we rated it 5/5. Forty products for 250 GBP, valued at five times that, and priced locally for the US, Canada, Australia and the EU, which none of the other London stores manage.
Against SELFRIDGES Beauty 2025: same price; 41 items, from 37; 5.1× value, from 4.5×; none of the 41 items carried over. Both editions are listed, and each page carries the other.
