Selfridges Beauty 2026 replaced this one for 2026. It keeps the same 25 doors. It lists at $305 against $300 here — up 2%. We priced the contents of both: 5.1× the box price against 4.5× here.
24 doorsWhat’s inside →SELFRIDGES Beauty 2025 Advent Calendar: what’s inside and where to buy
The Selfridges Beauty Advent Calendar 2025 is back—and it’s one of the most sought-after calendars every single year.
25 doors$300£10 a doorDoor priceThe price on the box over its 25 doors. Pricier per door than 56% of this season's beauty calendars; the median is about £9.17, across 25.The rest of the numbers ↓4.5× worthThe value indexWhat is inside against what the box costs. Everything behind the 25 doors adds up to £1136.00 on a calendar priced £250.00 — so 4.5× what you pay.See the working ↓
Curated by Viktoria
Editors’ pick
About SELFRIDGES Beauty 2025
The Selfridges Beauty Advent Calendar 2025 is back—and it’s one of the most sought-after calendars every single year. Known for incredible value and a lineup of top-tier brands, this edition is packed with 37 products hidden behind 25 doors, including an impressive 24 full-size items, worth a massive £1,136.
All of that, in one stunning calendar, makes it no surprise that it tends to sell out fast. Inside, you’ll find cult names like REFY, Charlotte Tilbury, Laneige, Color Wow, and Creed, along with thoughtful extras.
It’s a calendar that goes beyond skincare and makeup—it’s a full beauty experience. If it’s on your wishlist, don’t wait too long to order, because this one never sticks around for long!
What makes this calendar even more special is the variety—it’s not limited to just one type of beauty product. You’ll get a mix of makeup must-haves, skincare and haircare essentials, plus beauty accessories that round out the experience.
And the best part? They’re all bestsellers from the most popular and loved brands, so every door you open feels like unwrapping a guaranteed favorite.
- Made by
- Season
- 2025
- Price from
- $300
- Sizes
- 24 full size
- What’s inside
- Who it’s for
- Features
What’s inside SELFRIDGES Beauty 2025.
By kind — 37 items
- 3 eaux de parfum
- 2 blushes
- 2 serums
- 2 brushes
- 1 scalp treatment
- 1 hand wash
- 19 other
- 7 unlisted
- 01Scalp treatmentManketti Oil Scalp ScrubCharlotte Mensah50 ml
- 02Hand washPalm Wild Hand WashJoonbyrd50 ml
- 03ShampooThe Kure ShampooAmika60 ml
- 04ConditionerThe Kure ConditionerAmika60 ml
- 05BlushAmbient Lighting Blush - Luminous FlushHourglass1.3 g
- 06B-Goldi Brightening DropsDrunk Elephant30 ml
- 07Hair oilHoney Infused Hair OilGisou20 ml
- 08Lip linerBeauty Enhance and Define Lip Pencil - FawnLisa Eldridge1.2 g
- 09Vit C Brightening TonicRodial100 ml
- 10Eau de parfumOrmonde Jayne Levant Eau de Parfum10 ml
- 11BlushPhases Blush Stick - BlushedMoonglaze7 g
- 12PrimerBeauty Base Original PrimerSculpted By Aimee30 ml
- 13SerumComplex Peptide Lash SerumUKLash3 ml
- 14MascaraHella Thicc Volumising MascaraFenty10 ml
- 15SerumHead and Heal Scalp SerumMaria Nila50 ml
- 16BrushScalp BrushMaria Nila
- 17Sleeping maskLip Sleeping Mask - BerryLaneige20 g
- 18Lip oilFaux Filler Jelly Oil Lip Oil - Juicy Pink LadyHuda Beauty3.9 ml
- 19Lashify Lashes Bond & Wand Mascara
- 20EyelinerStila Stay All Day Waterproof Liquid Eyeliner – Black0.5 ml
- 21Brow productPro Locked Brow Gel - ClearMAC7.8 ml
- 22Leave-in treatmentLeave In Perfecting CreamChampo75 ml
- 23SprayColorwow Dreamcoat Spray200 ml
- 24Body mistBrazilian Crush Cheirosa 68 Perfume MistSol de Janeiro90 ml
- 25Self Glow By James Read Sunbright Tinted Tan Drops30 ml
- 26Niacinamide 10% + Zinc 1%The Ordinary30 ml
- 27Eau de parfumEladaria Eau de ParfumCreed10 ml
- 28Setting sprayAirbrush Flawless Setting SprayCharlotte Tilbury34 ml
- 29Hair maskCellular Hydration Barrier Repair MaskMurad80 ml
- 30CreamThe Silk CreamTatcha15 ml
- 31Dynamic Resurfacing Facial PadsElemis14 pack
- 32Eau de parfumFleur Narcotique Eau de ParfumEx Nihilo7.5 ml
- 33EyeshadowOuter Spice Eyeshadow PaletteMorphe7.5 g
- 34Eye creamThe Eye CreamAugustinus Bader15 ml
- 35BrushDuo BrushREFY
- 36CologneEnglish Pear & Freesia CologneJo Malone London30 ml
- 37Beauty Concierge CardSelfridges
SELFRIDGES Beauty 2025 by the numbers.
How each one is countedEach figure against the median of this season's beauty shelf — 38 calendars. Green is the better side of the median, red the worse; the median is printed so you can disagree.
- £250
- Price on the box
↑ above the median of about $220 for a box of this kind.
A splurge that earns its price.
What stands out about SELFRIDGES Beauty 2025
What works
- The value of the contents exceeds the price of the calendar
- A wide variety of items inside
Where to buy SELFRIDGES Beauty 2025, and what it costs.
| Region | Retailer | Price | Sponsored links |
|---|---|---|---|
| United States | Selfridges | $300 | Buy in United States |
| United Kingdom | eBay | £328 | Buy in United Kingdom |
| Canada | Selfridges | CA$405 | Buy in Canada |
| Australia | Selfridges | A$515 | Buy in Australia |
| Germany | Selfridges | 310 € | Buy in Germany |
| Spain | Selfridges | 310 € | Buy in Spain |
| France | Selfridges | 310 € | Buy in France |
| Worldwide | Don’t see your country in the list? These are the markets we have priced, and United States is the cheapest of them. Most of these retailers post further than their own border — and if none of them reach you, tell us where you are and we will go looking. | Ask us | |
Sold directly by Selfridges — United Kingdom £250.
Cheapest at Selfridges in Canada, CA$405 — about $296 — and dearest in France at about $344, a 16% spread across 7 markets. Rough rates, for ranking only; the table has the shop’s own figures.
Not buying it for yourself?Let somebody else
Let somebody else
find the money.
Give us their address and we will write to them: SELFRIDGES Beauty 2025, what it costs, and a link back to this page. One email, in our words, and nothing follows it.
The value indexWorth more than
Worth more than
it costs.
Selfridges puts a retail figure on what is behind the 25 doors; we have not re-priced every item ourselves, so treat the total as the brand's own number rather than ours. The mark on the bar is what you pay.
4.5×
£250.00 on the box£886.00 on top of it
SELFRIDGES Beauty 2025, and the 2026 edition that followed it.
See the 2026 edition| Attribute | This oneSELFRIDGES Beauty 2025 |  2026 editionSelfridges Beauty 2026 |  2024 editionSelfridges Beauty |
|---|---|---|---|
| Season | 2025 | 2026 | 2024 |
| Doors | 25 | 25 | 25 |
| Price from | $300 | $305 | $295 |
| Per door | £10 | £10 | £10 |
| Full size | 24 of 25 | — | 22 of 25 |
| Brands inside | 30 | 36 | 25 |
| Contents worth | 4.5× | 5.1× | 4.0× |
| Our rating | — | 5/5 | — |
How SELFRIDGES Beauty 2025 compares with the closest three.
| Attribute | This oneSELFRIDGES Beauty 2025 | SelfridgesSelfridges Beauty 2026 | SelfridgesSelfridges Beauty |  Cheaper per doorL'Oreal Paris 24 Day Beauty 2025 |
|---|---|---|---|---|
| Doors | 25 | 25 | 25 | 24 |
| Price from | $300 | $305 | $295 | $149.99 |
| Per door | £10 | £10 | £10 | $6.25 |
| Full size | 24 of 25 | — | 22 of 25 | — |
| Brands inside | 30 | 36 | 25 | — |
| Contents worth | 4.5× | 5.1× | 4.0× | 1.0× |
| Our rating | — | 5/5 | — | 4/5 |
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25 doorsFrequently asked questions
How many doors does SELFRIDGES Beauty 2025 have?
SELFRIDGES Beauty 2025 has 25 doors to open.
What is the price of SELFRIDGES Beauty 2025?
SELFRIDGES Beauty 2025 starts from $300. Prices may vary by region.
How much is SELFRIDGES Beauty 2025 per door?
£10 a door — the price on the box over its 25 doors. That is pricier per door than 56% of this season's beauty calendars we list; the median is about £9.17.
Who is SELFRIDGES Beauty 2025 best for?
This calendar is great for: Wife, Women, Girlfriend, Mom.
What's inside SELFRIDGES Beauty 2025?
It contains: Makeup, Skincare, Haircare, Fragrances & Perfume.
Where can I buy SELFRIDGES Beauty 2025?
It's available in: Australia, Canada, Germany, Spain, France, United Kingdom, United Kingdom, United States.
Watch the priceNotify me when
Notify me when
the price drops.
We re-check SELFRIDGES Beauty 2025 at every retailer we list, every morning. Leave an address and you will hear the day it is cheaper — one email when it moves, and nothing else.
Already opened it?
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