Selfridges Beauty 2026 replaced this one for 2026. It keeps the same 25 doors. It lists at $305 against $300 here — up 2%. We priced the contents of both: 5.1× the box price against 4.5× here.
25 doorsWhat’s inside →12K+ users found their perfect calendars on Advent Center in 2024. Join them this season!
The Selfridges Beauty Advent Calendar 2025 is back—and it’s one of the most sought-after calendars every single year.

The Selfridges Beauty Advent Calendar 2025 is back—and it’s one of the most sought-after calendars every single year. Known for incredible value and a lineup of top-tier brands, this edition is packed with 37 products hidden behind 25 doors, including an impressive 24 full-size items, worth a massive £1,136.
All of that, in one stunning calendar, makes it no surprise that it tends to sell out fast. Inside, you’ll find cult names like REFY, Charlotte Tilbury, Laneige, Color Wow, and Creed, along with thoughtful extras.
It’s a calendar that goes beyond skincare and makeup—it’s a full beauty experience. If it’s on your wishlist, don’t wait too long to order, because this one never sticks around for long!
What makes this calendar even more special is the variety—it’s not limited to just one type of beauty product. You’ll get a mix of makeup must-haves, skincare and haircare essentials, plus beauty accessories that round out the experience.
And the best part? They’re all bestsellers from the most popular and loved brands, so every door you open feels like unwrapping a guaranteed favorite.
| Region | Retailer | Price | Where |
|---|---|---|---|
| United States | Selfridges | $300 | Buy in United States |
| United Kingdom | Selfridges | £250 | Buy in United Kingdom |
| Canada | Selfridges | $405 | Buy in Canada |
| Australia | Selfridges | $515 | Buy in Australia |
| Germany | Selfridges | 310 € | Buy in Germany |
| Spain | Selfridges | 310 € | Buy in Spain |
| France | Selfridges | 310 € | Buy in France |
| Worldwide | Don’t see your country in the list? These are the markets we have priced, and United Kingdom is the cheapest of them. Most of these retailers post further than their own border — and if none of them reach you, tell us where you are and we will go looking. | Ask us | |
Give us their address and we will write to them: SELFRIDGES Beauty 2025, what it costs, and a link back to this page. One email, in our words, and nothing follows it.
We totalled what is behind all 25 doors and set it against the price on the box. The mark on the bar is what you pay.
| Attribute | This oneSELFRIDGES Beauty 2025 | 2026 editionSelfridges Beauty 2026 | 2024 editionSelfridges Beauty |
|---|---|---|---|
| Season | 2025 | 2026 | 2024 |
| Doors | 25 | 25 | 25 |
| Price from | $300 | $305 | $295 |
| Contents worth | 4.5× | 5.1× | 4.0× |
| Our rating | — | 5/5 | — |
Selfridges Beauty 2026 replaced this one for 2026. It keeps the same 25 doors. It lists at $305 against $300 here — up 2%. We priced the contents of both: 5.1× the box price against 4.5× here.
| Attribute | This oneSELFRIDGES Beauty 2025 | SelfridgesSelfridges Beauty 2026 | SelfridgesSelfridges Beauty | DouglasDouglas The Luxury 2024 |
|---|---|---|---|---|
| Doors | 25 | 25 | 25 | 24 |
| Price from | $300 | $305 | $295 | $327.08 |
| Contents worth | 4.5× | 5.1× | 4.0× | — |
| Our rating | — | 5/5 | — | — |
25 doors
12 doors
25 doors
24 doorsSELFRIDGES Beauty 2025 has 25 doors to open.
SELFRIDGES Beauty 2025 starts from $300. Prices may vary by region.
This calendar is great for: Wife, Women, Girlfriend, Mom.
It contains: Makeup, Skincare, Haircare, Fragrances & Perfume.
It's available in: Australia, Canada, Germany, Spain, France, United Kingdom, United States.
We re-check SELFRIDGES Beauty 2025 against every retailer we list. Leave an address and you will hear when the price moves.
Every review on this site is signed by somebody who saw the box. Yours goes up the same way.