SELFRIDGES Beauty 2025 replaced this one for 2025. It keeps the same 25 doors. It lists at $300 against $295 here — up 2%. We priced the contents of both: 4.5× the box price against 4.0× here.
25 doorsWhat’s inside →Selfridges Beauty Advent Calendar: what’s inside and where to buy
Selfridges' Beauty calendar for 2024 was 37 products behind 25 doors, 22 of them full size, from NARS, Charlotte Tilbury, Paula's Choice, Elemis, Byredo and their neighbours, 250 GBP against a 1,000 GBP figure by the store's count, sold in the UK, US and Germany.
25 doors$295£10 a doorDoor priceThe price on the box over its 25 doors. Pricier per door than 82% of this season's beauty calendars; the median is about £5.40, across 73.The rest of the numbers ↓4.0× worthThe value indexWhat is inside against what the box costs. Everything behind the 25 doors adds up to £1000.00 on a calendar priced £250.00 — so 4.0× what you pay.See the working ↓
Curated by Viktoria
About Selfridges Beauty
Selfridges' Beauty calendar for 2024 was 37 products behind 25 doors, 22 of them full size, from NARS, Charlotte Tilbury, Paula's Choice, Elemis, Byredo and their neighbours, 250 GBP against a 1,000 GBP figure by the store's count, sold in the UK, US and Germany. Behind the doors: Byoma Brightening Serum, Byredo Rose of No Man’s LandEau de Parfum, Caudalie Vinoperfect Brightening Eye Cream, Champo Pitta Growth Serum and Charlotte Tilbury Charlotte’s Magic Water Cream, with 33 more listed.
- Made by
- Season
- 2024
- Price from
- $295
- Sizes
- 22 full size
- Who it’s for
What’s inside Selfridges Beauty
By kind — 38 items
- 4 serums
- 4 eaux de parfum
- 2 creams
- 2 lip glosses
- 2 nail polishes
- 1 eye cream
- 16 other
- 7 unlisted
- 01SerumBrightening SerumByoma30 ml
- 02Eau de parfumRose of No Man’s LandEau de ParfumByredo8 ml
- 03Eye creamVinoperfect Brightening Eye CreamCaudalie15 ml
- 04SerumPitta Growth SerumChampo30 ml
- 05CreamCharlotte’s Magic Water CreamCharlotte Tilbury15 ml
- 06ShampooNounou ShampooDavines75 ml
- 07ConditionerNounou ConditionerDavines75 ml
- 08Hair maskNounou Hair MaskDavines75 ml
- 09CreamSuper Anti-Aging Cleansing CreamDr. Barbara Sturm20 ml
- 10CleanserPro-Collagen Cleansing BalmElemis50 g
- 11Lip glossGloss Bomb Universal Lip LuminizerFenty Beauty9 ml
- 12The Comeback Kid Instant Damage TreatmentFenty Beauty30 ml
- 13Hair mistHoney Infused Hair Perfume Wild RoseGisou50 ml
- 14Lip glossHuda Faux Filter Lip Gloss in Glassy3.9 ml
- 15HighlighterBeauty Dazzle Up HighlighterIsamaya5 g
- 16Lip oilLip Oil in StrawberryKylie Cosmetics6 ml
- 17Eau de parfumCuir InfraRouge Eau de Parfum, Oud Stallion Eau de ParfuMaison Crivelli5 ml
- 18Eau de parfumMalin + Goetz Cannabis Perfume Oil9 ml
- 19Eau de parfumMarfa Eau de ParfumMemo Paris10 ml
- 20Treatment OriginalMoroccanoil25 ml
- 21Face mistContinuous Prep & Set Mist+Morphe36 g
- 22SerumRetinol Youth Renewal SerumMurad30 ml
- 23LipstickAfterglow Sensual Shine Lipstick in OrgasmNARS1.5 g
- 24CandleReal Luxury Scented CandleNEOM185 g
- 25BlushNudestix Nudies Blush Stick in Picante7 g
- 2610% Azelaic Acid BoosterPaula’s Choice30 ml
- 27Nail polishPleasing Nail Polish in Perfect Pearl13 ml
- 28Nail polishPleasing Nail Polish in The Whole Dewniverse13 ml
- 29EyeshadowEyeshadow Palette in No More DramaRabanne2.3 g
- 30MascaraLash Sculpt MascaraREFY10 g
- 31Ross J. Barr Sleep Patches, pack of two
- 32Ross J. Barr Calm Patches, pack of two
- 33Ross J. Barr Healing Patches, pack of one
- 34Beauty Concierge CardSelfridges
- 35Body mistSol De Janerio Cheirosa ’40 Hair and Body Fragrance Mist90 ml
- 36SunscreenGlowscreen SPF 30Supergoop20 ml
- 37SerumTan-Luxe Superglow Hyaluronic Self-Tan Serum30 ml
- 38MoisturiserDewy Skin MoisturiserTatcha10 ml
Selfridges Beauty by the numbers
How each one is countedEvery figure is computed from the record at build time and set against the median of the same season and the same kind of contents. Door price is the price on the box over its doors; the value multiple is what the contents come to at retail over that price; full size is the retailer’s own marking. Where the record cannot support a figure, the page leaves it out rather than guessing.The definitions, one by one →Each figure against the median of this season's beauty shelf — 109 calendars. Green is the better side of the median, red the worse; the median is printed so you can disagree.
- £250
- Price on the box
↑ above the median of about $149 for a box of this kind.
A splurge that earns its price.
Selfridges Beauty, reviewed by you
Already opened it?
Every review on this site is signed by somebody who saw the box. Yours goes up the same way, under ours, once we have read it.
Where to buy Selfridges Beauty, and what it costs
| Region | Retailer | Price | Where |
|---|---|---|---|
| United States | Selfridges | $295 | Buy in United States |
| United Kingdom | Selfridges | £250 | Buy in United Kingdom |
| Germany | Selfridges | 360 € | Buy in Germany |
| Worldwide | Don’t see your country in the list? These are the markets we have priced, and United Kingdom is the cheapest of them. Most of these retailers post further than their own border: start with Selfridges, the listing at the top of the table, and its checkout will say whether it delivers to you. If none of them reach you, tell us where you are and we will go looking. | ||
Cheapest at Selfridges in United States, $295 — about $295 — and dearest in Germany at about $400, a 35% spread across 3 markets. Rough rates, for ranking only; the table has the shop’s own figures.
Not buying it for yourself?Let somebody else
Let somebody else
find the money
Give us their address and we will write to them: Selfridges Beauty, what it costs, and a link back to this page. One email, in our words, and nothing follows it.
The value indexWorth more than
Worth more than
it costs
Selfridges puts a retail figure on what is behind the 25 doors; we have not re-priced every item ourselves, so treat the total as the brand's own number rather than ours. The mark on the bar is what you pay.
4.0×
£250.00 on the box£750.00 on top of it
Selfridges Beauty, and the 2025 edition that followed it
See the 2025 edition| Attribute | This oneSelfridges Beauty |  2026 editionSelfridges Beauty 2026 |  2025 editionSELFRIDGES Beauty 2025 |
|---|---|---|---|
| Season | 2024 | 2026 | 2025 |
| Doors | 25 | 25 | 25 |
| Price from | $295 | $305 | $300 |
| Per door | £10 | £10 | £10 |
| Full size | 22 of 25 | — | 24 of 25 |
| Brands inside | 25 | 36 | 30 |
| Contents worth | 4.0× | 5.1× | 4.5× |
| Our rating | — | 5/5 | — |
How Selfridges Beauty compares with the closest three
| Attribute | This oneSelfridges Beauty |  flaconiFlaconi 24 Love Brands 2026 |  DiorDior Le 30 Montaigne 2026 |  Lena GerckeLena Gercke Adventskalender 2026 Home for Christmas |
|---|---|---|---|---|
| Doors | 25 | 24 | 24 | 24 |
| Price from | $295 | 129,95 € | $850 | 99,90 € |
| Per door | £10 | €5.41 | £25.17 | €4.16 |
| Full size | 22 of 25 | 17 of 28 | — | — |
| Brands inside | 25 | 24 | 1 | — |
| Contents worth | 4.0× | 5.0× | — | 4.6× |
| Our rating | — | 4.5/5 | — | 4/5 |
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25 doorsEditors’ pickBrands with a 2026 box on this shelf: GLOSSYBOX, PrettyLittleThing and Rodial. Every Selfridges edition is on the Selfridges page.
Frequently asked questions
How many doors does Selfridges Beauty have?
Selfridges Beauty has 25 doors to open.
What is the price of Selfridges Beauty?
Selfridges Beauty starts from $295. Prices may vary by region.
How much is Selfridges Beauty per door?
£10 a door — the price on the box over its 25 doors. That is pricier per door than 82% of this season's beauty calendars we list; the median is about £5.40.
Who is Selfridges Beauty best for?
This calendar is great for: Wife, Women, Girlfriend.
What's inside Selfridges Beauty?
It contains: Beauty, Makeup, Skincare, Haircare, Nail Art, Fragrances & Perfume.
Where can I buy Selfridges Beauty?
It's available in: Germany, United Kingdom, United States.
Not quite the box you had in mind? Make a digital advent calendar instead: photos, videos and notes behind each door, sent as a link, free.
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