25 doorsWhat’s inside →Ulta Beauty 25 Days of Beauty 2026 Advent Calendar: what’s inside and where to buy
Ulta Beauty calls its 2026 calendar its biggest yet: a pink chest printed with tangled red, teal and plum ribbons, opening into drawers numbered to 25, with 31 products from 31 brands across makeup, skincare, hair, fragrance and wellness.
25 doors$150$6 a doorDoor priceThe price on the box over its 25 doors. Pricier per door than 44% of this season's beauty calendars; the median is about $7.39, across 185.The rest of the numbers ↓2.9× worthThe value indexWhat is inside against what the box costs. Everything behind the 25 doors adds up to $440.00 on a calendar priced $150.00 — so 2.9× what you pay.See the working ↓
Curated by Viktoria

About Ulta Beauty 25 Days of Beauty 2026
Ulta Beauty calls its 2026 calendar its biggest yet: a pink chest printed with tangled red, teal and plum ribbons, opening into drawers numbered to 25, with 31 products from 31 brands across makeup, skincare, hair, fragrance and wellness. Ulta puts the contents at 440 USD against a 150 USD price.
Ulta Beauty 25 Days of Beauty 2026 at a glance
- Made by
- Season
- 2026
- Doors
- Price from
- $150
- Contents worth
- $440, 2.9× the price by the brand’s count
- Brands inside
- 31
- Our rating
- 3.5/5
- Sold in
- the US
- Features
What’s inside Ulta Beauty 25 Days of Beauty 2026
By kind — 31 items
- 4 body care
- 2 dry shampoos
- 2 supplements
- 2 hair stylings
- 2 hair treatments
- 2 lip glosses
- 17 other
From the description
The skincare runs to Tatcha's Rice Wash, The Ordinary's Multi-Active Delivery Essence, Anua's heartleaf cleansing oil and a Peach & Lily sheet mask; the makeup to a Tarte Tartelette XL mascara, Benefit's Benetint, an OPI lacquer in Malaga Wine and Anastasia Beverly Hills' clear brow gel. There is Moroccanoil Treatment and two dry shampoos for hair, minis of Carolina Herrera Good Girl Blush and a Squishmallows scent, and a wellness corner of debloat gummies, period heat patches and a liquid multivitamin.
- 01Dry shampooPerk Up Dry Shampooamika2.5 oz
- 02Body careWellbeing Perfect Night's Sleep Magnesium Body ButterNEOM1.01 oz
- 03SupplementDebloat Daily Digestive GummiesLemme14 pieces
- 04Lip carePout Preserve Peptide Lip Treatment in Citrus SunshineOLEHENRIKSEN0.25 oz
- 05Hair stylingGlossing DetanglerLolaVie2.0 oz
- 06Hair treatmentScalp SerumDivi0.5 oz
- 07Lip glossButter Gloss Bling in Bring the BlingNYX Professional Makeup0.27 oz
- 08FragrancePink Possibilities Eau de ParfumSquishmallows Fragrances0.33 oz
- 09Heat patchHeating Patch for Menstrual CrampsRael3 pieces
- 10FragranceGood Girl Blush Eau de ParfumCarolina Herrera0.24 oz
- 11MascaraTartelette XL Tubing Mascara in BlackTarte0.13 oz
- 12Hair stylingVolume Spray 25Kenra Professional1.5 oz
- 13Cleansing oilHeartleaf Pore Control Cleansing OilAnua1.69 oz
- 14Body careB-TIGHT Lift & Firm Booty MaskMAËLYS0.5 oz
- 15EyeshadowFractal Glitter Eye Paint in SmolderAbout-Face0.08 oz
- 16BrowClear Brow GelAnastasia Beverly Hills0.23 oz
- 17Dry shampooDetox Dry Shampoo Original ScentDrybar1.4 oz
- 18Body careUndaria Algae Body OilOSEA0.6 oz
- 19Lip colourMini Lip Liner STAY-N in p-INKEDSACHEU0.06 oz
- 20Lip glossKeep It Full Nourishing Lip Plumper in Soft RoseMilani0.13 oz
- 21Lip and cheek stainBenetint Liquid Lip & Cheek Stain in RoseBenefit Cosmetics0.07 oz
- 22EyeshadowColor Snack Eyeshadow Duo in Chocolate BiteUlta Beauty Collection0.04 oz
- 23EssenceMulti-Active Delivery EssenceThe Ordinary3.38 oz
- 24ToolM132 Angled Concealer BrushMorphe
- 25Face maskGlass Skin Ginseng Collagen MaskPeach & Lily1.41 oz
- 26CleanserThe Rice WashTatcha1.7 oz
- 27NailNail Lacquer in Malaga WineOPI0.5 oz
- 28Press-on nailsMa Damn Press-On NailsGlamnetic24 pieces
- 29Hair treatmentMoroccanoil TreatmentMoroccanoil0.85 oz
- 30SupplementLiquid Morning Multivitamin + Hair Growth Peach MangoMaryRuth's1.0 oz
- 31Body care24-Hour Body SerumUni3.04 oz
Ulta Beauty 25 Days of Beauty 2026 by the numbers
How each one is countedEvery figure is computed from the record at build time and set against the median of the same season and the same kind of contents. Door price is the price on the box over its doors; the value multiple is what the contents come to at retail over that price; full size is the retailer’s own marking. Where the record cannot support a figure, the page leaves it out rather than guessing.The definitions, one by one →Each figure against the median of this season's beauty shelf — 186 calendars. Green is the better side of the median, red the worse; the median is printed so you can disagree.
- $150
- Price on the box
- 3.5 / 5
- Our rating
↑ above the median of about $134 for a box of this kind.
↓ below the median of 4 here.
Priced for the name, not for what is inside.
Our Ulta Beauty 25 Days of Beauty 2026 review
Our verdict
The headline names are real, Tatcha's Rice Wash, Moroccanoil, Benetint, a Tarte mascara, and the spread across categories means most people will use most of it. The wellness doors and a few novelty picks pad out the count.
Reviewed by Viktoria · 2026 season · How we review
What works
- Contents valued at nearly three times the price
- Tatcha, Moroccanoil, Benefit and OPI among 31 brands
- Makeup, skincare, hair and fragrance in one box
What does not
- Wellness filler: gummies, heat patches, a multivitamin
- Fragrances are tiny minis
Already opened it?
Every review on this site is signed by somebody who saw the box. Yours goes up the same way, under ours, once we have read it.
Where to buy Ulta Beauty 25 Days of Beauty 2026, and what it costs
| Region | Retailer | Price | Sponsored links |
|---|---|---|---|
| United States | Ulta Beauty | $150 | Buy in United StatesBuy |
| Worldwide | Don’t see your country in the list? These are the markets we have priced, and United States is the cheapest of them. Most of these retailers post further than their own border: start with Ulta Beauty, the listing at the top of the table, and its checkout will say whether it delivers to you. If none of them reach you, tell us where you are and we will go looking. | ||
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The value indexWorth more than
Worth more than
it costs
Ulta Beauty puts a retail figure on what is behind the 25 doors; we have not re-priced every item ourselves, so treat the total as the brand's own number rather than ours. The mark on the bar is what you pay.
2.9×
$150.00 on the box$290.00 on top of it
How Ulta Beauty 25 Days of Beauty 2026 compares with the closest three
| Attribute | This oneUlta Beauty 25 Days of Beauty 2026 | StylevanaStylevana Advent Calendar 2026 | FentyFenty Beauty + Fenty Skin 12 Dayz 2026 | SephoraSephora Favorites USA 25 Days of Beauty Must Haves 2026 |
|---|---|---|---|---|
| Doors | 25 | 25 | 12 | 25 |
| Price from | $150 | $219 | £115 | $179.98 |
| Per door | $6 | £6.56 | £9.58 | $4.20 |
| Full size | — | — | — | 3 of 25 |
| Brands inside | 31 | 25 | 2 | 25 |
| Contents worth | 2.9× | — | — | 3.7× |
| Our rating | 3.5/5 | 4/5 | 4/5 | 3.5/5 |
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24 doorsBrands with a 2026 box on this shelf: Elizabeth Arden, ESPA and Fenty. Every Ulta Beauty edition is on the Ulta Beauty page.
Frequently asked questions
How many doors does Ulta Beauty 25 Days of Beauty 2026 have?
Ulta Beauty 25 Days of Beauty 2026 has 25 doors to open.
What is the price of Ulta Beauty 25 Days of Beauty 2026?
Ulta Beauty 25 Days of Beauty 2026 starts from $150. Prices may vary by region.
How much is Ulta Beauty 25 Days of Beauty 2026 per door?
$6 a door — the price on the box over its 25 doors. That is pricier per door than 44% of this season's beauty calendars we list; the median is about $7.39.
Who is Ulta Beauty 25 Days of Beauty 2026 best for?
This calendar is great for: Women, Myself, Friend, Teenager, Wife, Girlfriend.
What's inside Ulta Beauty 25 Days of Beauty 2026?
It contains: Beauty, Skincare, Makeup, Haircare, Fragrances & Perfume, Self-care.
Where can I buy Ulta Beauty 25 Days of Beauty 2026?
It's available in: United States.
Not quite the box you had in mind? Make a digital advent calendar instead: photos, videos and notes behind each door, sent as a link, free.
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