Quote any figure on this page as advent.center's 2024 Advent Index (Germany) with a link to this address; it does not move, and the citation is ready to copy at the top of the page. The full table is at /index/2024/de/data.csv, one row per calendar, under a CC BY 4.0 licence — use it, and say where it came from. Each figure’s definition is on how we review; a person who can pull any cut of it is on the press page.
The 2024 Advent Index, Germany: the season in euros
Every advent calendar we listed for 2024 with a price in Germany — 92 of them, 7 with a written verdict and 40 with an itemised manifest — priced at the lowest offer we hold there, in euros, and set against the season before on the boxes printed in euros both years.
- 92
- calendars priced in Germany
- €2.49
- median price of a door · of 92
- 2.3×
- their price in contents · of 23
Every figure carries the number it is drawn from. Prices are the lowest offer we hold in Germany, in euros, on the day the offers were read; a box with no price there is not on this shelf. Frozen: a past season, recomputed as the archive improves.
Cite as
Free to quote with a link to this address, which does not move. The data is CC BY 4.0: use it, and say where it came from.
By kind, and by who it is for
How each one is countedOnly this season’s boxes are measured. Door price is the price on the box over its doors; value is what the contents come to at retail over that price; new brands had no calendar in any earlier season. The change on the year is the median per-door move across the boxes we hold for both seasons. Prices are the lowest offer in Germany, in euros.The definitions, one by one →| Kind, or who it is for | |||||
|---|---|---|---|---|---|
| Every calendar | 92 | €59.69 of 92 | €2.49 of 92 | 2.3× of 23 | — |
| For womenrecipient | 43 | €91.99 of 43 | €3.98 of 43 | 2.3× of 19 | — |
| For kidsrecipient | 34 | €37.25 of 34 | €1.55 of 34 | — | — |
| For teensrecipient | 30 | €48.95 of 30 | €2.12 of 30 | — | — |
| Beauty | 29 | €109.99 of 29 | €4.58 of 29 | 2.3× of 13 | — |
| For menrecipient | 25 | €86.54 of 25 | €3.61 of 25 | 2.3× of 10 | — |
| Toys | 21 | €39.75 of 21 | €1.66 of 21 | — | — |
| Food | 19 | €28.73 of 19 | €1.20 of 19 | — | — |
| Household items | 14 | €123.77 of 14 | €6.42 of 14 | — | — |
| Franchise | 11 | €54 of 11 | €2.16 of 11 | — | — |
| Art & Hobbies | 9 | €49.99 of 9 | €2.08 of 9 | — | — |
| Self-care | 7 | — | — | — | — |
| Erotic | 5 | — | — | — | — |
Sort any column; the first row is the whole shelf and stays put, and a kind’s name opens its archive at the figures. A dash is a figure the records cannot support for that row, and each figure says how many it is drawn from. Full size is a beauty measure: 100% of the 7 beauty boxes with their sizes marked are full size.
What they cost, and what a door costs
How door price is countedPrice in Germany, in euros — 92 priced, median €59.69
Under €251516%
€25 to €502325%
€50 to €1002628%
€100 to €2001820%
€200 to €500910%
€500 and up11%
The lowest offer we hold in Germany for each box, whichever shop.
The cheapest door — of 92
| Calendar | Per door |
|---|---|
| English Tea Shop 2024English Tea Shop · 24 doors | €0.25 |
| Heinz 2024Heinz · 24 doors | €0.44 |
| Wicked The Official Insight EditionsWicked · 25 doors | €0.51 |
| Kinder Maxi MixKinder · 24 doors | €0.60 |
| Pukka TeaPukka · 24 doors | €0.62 |
| Ankerkraut Anker CubeAnkerkraut · 24 doors | €0.72 |
And the dearest
| Calendar | Per door |
|---|---|
| Charlotte's Beauty Treasure Chest of LoveCharlotte Tilbury · 12 doors | €27.51 |
| Toolbrothers RHINO MAKITA EDITION PowerToolsMakita · 10 doors | €25.42 |
| Dior Le 30 Montaigne 2024Dior · 24 doors | €25.00 |
| Vogue 2024Vogue · 24 doors | €17.71 |
| Westwing 2024Westwing · 24 doors | €16.66 |
| Legami 2024Legami · 24 doors | €16.25 |
Best value on the shelf, and the least
How value is countedContents worth the most against the price — of 23
| Calendar | Price | Contents | Value |
|---|---|---|---|
| EIS Deluxe Erotic 2024EIS · 24 doors | €61.97 | €650 | 10.5× |
| EIS Premium Erotic 2024EIS · 24 doors | €134.37 | €900 | 6.7× |
| Satisfyer Deluxe 2024Satisfyer · 24 doors | zł564.95 | zł3000 | 5.3× |
| Vogue 2024Vogue · 24 doors | £355 | £1650 | 4.6× |
| Amorelie Original 2024Amorelie · 24 doors | €129.99 | €600 | 4.6× |
| Lena Gercke Beauty 2024Lena Gercke · 24 doors | €100 | €400 | 4.0× |
| Selfridges BeautySelfridges · 25 doors | £250 | £1000 | 4.0× |
| YesStyle Beauty Box Christmas Capsules 2024YesStyle · 24 doors | £129.50 | £420 | 3.2× |
| Notino 2024 ExclusiveNotino · 25 doors | zł810 | zł2050 | 2.5× |
| MAC Cosmetics The 2024 'Gift of Gold'MAC · 24 doors | £180 | £445 | 2.5× |
And the least, by the brand’s own figure
| Calendar | Price | Contents | Value |
|---|---|---|---|
| Rituals Classic The Ritual Of AdventRituals · 24 doors | zł537 | zł679 | 1.3× |
| Westwing 2024Westwing · 24 doors | €399 | €550 | 1.4× |
| Toolbrothers RHINO MAKITA EDITION PowerToolsMakita · 10 doors | €254.20 | €371 | 1.5× |
| Rituals Premium The Ritual Of AdventRituals · 24 doors | zł797 | zł1285 | 1.6× |
| Rituals Men'sRituals · 12 doors | zł419 | zł741 | 1.8× |
| Sallys Limited Edition 2024Sallys · 24 doors | €249 | €450 | 1.8× |
| NABLA 2024NABLA · 12 doors | €159.90 | €292.50 | 1.8× |
| Jolifin 2024 PremiumJolifin · 24 doors | €89.99 | €170 | 1.9× |
| Notino 2024 Korean BeautyNotino · 25 doors | zł747 | zł1540 | 2.1× |
| Amorelie Luxury 2024Amorelie · 24 doors | €349.99 | €750 | 2.1× |
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Dearer here than in another country
How the gap is readFor each box, the lowest priced offer in each country, converted to dollars at rough rates; the gap is this country against the cheapest one. Quoted only where three or more countries carry a price. Shipping, duty and a shop’s own sale are not in it: it is the shelf price, on the day the offers were read.What Germany pays most over the odds for — of 59 priced in two or more countries
| Calendar | Here | Cheapest | Gap |
|---|---|---|---|
| Pokémon 2024 HolidayPokemon · 5 countries | €80 | $26 Australia | +236% |
| Nativity Advent CalendarNativity · 6 countries | €45.11 | $17 Australia | +195% |
| Disney Stitch 2024Disney · 7 countries | €55.81 | $30 United Kingdom | +104% |
| Swarovski Annual Edition 2024Swarovski · 4 countries | €99.50 | $60 United Kingdom | +85% |
| Gilmore GirlsInsight Editions · 5 countries | €32 | $21 United Kingdom | +67% |
| Cadbury Dairy Milk Chocolate ChunksCadbury · 4 countries | €20 | $13 United Kingdom | +67% |
| Charlotte's Beauty Treasure Chest of LoveCharlotte Tilbury · 4 countries | €330.10 | $225 Australia | +63% |
| Harry Potter Hogwarts 2024Harry Potter · 7 countries | €37.99 | $26 Australia | +63% |
| MAC Cosmetics The 2024 'Gift of Gold'MAC · 6 countries | €339.99 | $237 United Kingdom | +59% |
| Pokemon TCG Holiday 2024Pokemon · 4 countries | €54 | $40 United States | +50% |
Where the shelf is priced — boxes with a price, by country
A box is counted once per country it has a priced offer in, whichever shop. 59 of the 92 carry a price in more than one country; a country with its own Index is linked.
Who makes it, who sells it, and what is inside
Brands with the most boxes — 61 brands across 92LEGO5Ankerkraut5Harry Potter4Porsche4Cinereplicas3Rituals3Douglas3Lindt2
Shops with the most on their shelf — of 92 pricedPretty Nail Shop 24cheapest for 12Paforycheapest for 22Notinocheapest for 22Neon Coffee Roasterscheapest for 11Diorcheapest for 11Red Bullcheapest for 11Naturally Pamcheapest for 11YesStylecheapest for 11
What is behind the doors — 786 items across 40 boxesNail polish34Adult toy20Serum19Eau de parfum17Mascara17Lipstick16Not yet typed313
How many doors — all 9224 doors84%25 doors9%12 doors5%Other sizes2%
New to the shelf: 61 brands making their first
Every brand, A to ZAmorelieAnkerkrautBABORBoschCadburyCharlotte TilburyCinereplicasClipperDiorDisneyDouglasEISEnglish Tea ShopFunkoHarry PotterHeinzHitschlerHööksHot WheelsInsight EditionsJolifinJwhiskyKaleaKinderLegamiLEGOLena GerckeLindtLittlest Pet ShopMACMakitaMarvelMaybellineMinecraftNABLANativityNaturally PamNEONAILNotinoNutellaNYXPAFORYPokemonPorschePukkaRed BullRevolutionRitualsSallysSatisfyerSeebergerSelfridgesShopping QueenSwarovskitiptoiTorréfacteur Neon Coffee RoastersUnknownVogueWestwingWickedYesStyle
A brand is new when it has a 2024 record and none in any earlier season we hold; a brand we simply had not listed before counts, so this overstates first calendars and never understates them.