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The 2024 Advent Index, United Kingdom: the season in pounds
Every advent calendar we listed for 2024 with a price in United Kingdom — 72 of them, 8 with a written verdict and 39 with an itemised manifest — priced at the lowest offer we hold there, in pounds, and set against the season before on the boxes printed in pounds both years.
- 72
- calendars priced in United Kingdom
- £2.09
- median price of a door · of 72
- 2.1×
- their price in contents · of 14
Every figure carries the number it is drawn from. Prices are the lowest offer we hold in United Kingdom, in pounds, on the day the offers were read; a box with no price there is not on this shelf. Frozen: a past season, recomputed as the archive improves.
Cite as
Free to quote with a link to this address, which does not move. The data is CC BY 4.0: use it, and say where it came from.
By kind, and by who it is for
How each one is countedOnly this season’s boxes are measured. Door price is the price on the box over its doors; value is what the contents come to at retail over that price; new brands had no calendar in any earlier season. The change on the year is the median per-door move across the boxes we hold for both seasons. Prices are the lowest offer in United Kingdom, in pounds.The definitions, one by one →| Kind, or who it is for | |||||
|---|---|---|---|---|---|
| Every calendar | 72 | £50.11 of 72 | £2.09 of 72 | 2.1× of 14 | — |
| For womenrecipient | 38 | £92.44 of 38 | £3.85 of 38 | 2.1× of 13 | — |
| For teensrecipient | 27 | £43.78 of 27 | £1.82 of 27 | — | — |
| Beauty | 26 | £167.64 of 26 | £7.02 of 26 | 2.1× of 13 | — |
| For kidsrecipient | 26 | £26.50 of 26 | £1.17 of 26 | — | — |
| Toys | 18 | £26.50 of 18 | £1.10 of 18 | — | — |
| For menrecipient | 15 | £54.90 of 15 | £2.29 of 15 | — | — |
| Franchise | 11 | £35.61 of 11 | £1.48 of 11 | — | — |
| Art & Hobbies | 10 | £48.57 of 10 | £2.02 of 10 | — | — |
| Food | 8 | £24.47 of 8 | £1.37 of 8 | — | — |
| Household items | 5 | — | — | — | — |
| Alcohol | 5 | — | — | — | — |
Sort any column; the first row is the whole shelf and stays put, and a kind’s name opens its archive at the figures. A dash is a figure the records cannot support for that row, and each figure says how many it is drawn from. Full size is a beauty measure: 72% of the 11 beauty boxes with their sizes marked are full size.
What they cost, and what a door costs
How door price is countedPrice in United Kingdom, in pounds — 72 priced, median £50.11
Under £251724%
£25 to £501926%
£50 to £1001724%
£100 to £2001014%
£200 to £500913%
£500 and up00%
The lowest offer we hold in United Kingdom for each box, whichever shop.
The cheapest door — of 72
| Calendar | Per door |
|---|---|
| Cadbury Dairy Milk Chocolate ChunksCadbury · 24 doors | £0.42 |
| English Tea Shop OrganicEnglish Tea Shop · 25 doors | £0.53 |
| Pukka TeaPukka · 24 doors | £0.54 |
| Nativity Advent CalendarNativity · 24 doors | £0.58 |
| Wicked The Official Insight EditionsWicked · 25 doors | £0.59 |
| Gilmore GirlsInsight Editions · 25 doors | £0.64 |
And the dearest
| Calendar | Per door |
|---|---|
| Dior Le Mini 30 Montaigne 2024Dior · 4 doors | £44.07 |
| La Mer Wonder ExpressLa Mer · 12 doors | £41.25 |
| Diptyque 25 scented treasuresDiptyque · 25 doors | £19.20 |
| Charlotte's Beauty Treasure Chest of LoveCharlotte Tilbury · 12 doors | £16.67 |
| Victoria’s Secret 2024Victoria’s Secret · 12 doors | £14.84 |
| Vogue 2024Vogue · 24 doors | £14.79 |
Best value on the shelf, and the least
How value is countedContents worth the most against the price — of 14
| Calendar | Price | Contents | Value |
|---|---|---|---|
| Vogue 2024Vogue · 24 doors | £355 | £1650 | 4.6× |
| Selfridges BeautySelfridges · 25 doors | £250 | £1000 | 4.0× |
| Harvey Nichols Beauty 2024Harvey Nichols · 25 doors | £250 | £1000 | 4.0× |
| YesStyle Beauty Box Christmas Capsules 2024YesStyle · 24 doors | £129.50 | £420 | 3.2× |
| MAC Cosmetics The 2024 'Gift of Gold'MAC · 24 doors | £180 | £445 | 2.5× |
| The Perfume Shop 2024The perfume shop · 24 doors | £84.99 | £187 | 2.2× |
| Cult Beauty 2024Cult Beauty · 25 doors | £525 | £1100 | 2.1× |
| PLouise Express 2024PLouise · 25 doors | £240 | £500 | 2.1× |
| Kendra Scott 12 Days of Joy BestsellersKendra Scott · 12 doors | $325 | $655 | 2.0× |
| Sephora Collection Moving Lights Premium 2024Sephora · 24 doors | zł349 | zł687 | 2.0× |
And the least, by the brand’s own figure
| Calendar | Price | Contents | Value |
|---|---|---|---|
| Rituals Deluxe The Ritual Of AdventRituals · 24 doors | zł684 | zł805 | 1.2× |
| La Mer Wonder ExpressLa Mer · 12 doors | £495 | £673 | 1.4× |
| Lumene 24 Nordic Beauty SecretsLumene · 24 doors | £94.90 | £167 | 1.8× |
| BENEFIT The Gorgeous Grocer 2024Benefit · 24 doors | £151.43 | £295 | 1.9× |
| Sephora Collection Moving Lights Premium 2024Sephora · 24 doors | zł349 | zł687 | 2.0× |
| Kendra Scott 12 Days of Joy BestsellersKendra Scott · 12 doors | $325 | $655 | 2.0× |
| PLouise Express 2024PLouise · 25 doors | £240 | £500 | 2.1× |
| Cult Beauty 2024Cult Beauty · 25 doors | £525 | £1100 | 2.1× |
| The Perfume Shop 2024The perfume shop · 24 doors | £84.99 | £187 | 2.2× |
| MAC Cosmetics The 2024 'Gift of Gold'MAC · 24 doors | £180 | £445 | 2.5× |
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Dearer here than in another country
How the gap is readFor each box, the lowest priced offer in each country, converted to dollars at rough rates; the gap is this country against the cheapest one. Quoted only where three or more countries carry a price. Shipping, duty and a shop’s own sale are not in it: it is the shelf price, on the day the offers were read.What United Kingdom pays most over the odds for — of 55 priced in two or more countries
| Calendar | Here | Cheapest | Gap |
|---|---|---|---|
| Halloween CountdownUnknown · 4 countries | £24.99 | $18 Australia | +80% |
| Pokémon 2024 HolidayPokemon · 5 countries | £35.61 | $26 Australia | +79% |
| Cinereplicas Harry Potter 2024Harry Potter · 5 countries | £31.49 | $25 United States | +68% |
| Netflix Cinereplicas One PieceCinereplicas · 4 countries | £43.78 | $36 United States | +62% |
| Victoria’s Secret 2024Victoria’s Secret · 4 countries | £178.07 | $150 United States | +58% |
| Douglas Collection BeautyDouglas · 3 countries | £54.90 | $47 Poland | +56% |
| Funko Pop! Marvel Holiday 2024Marvel · 3 countries | £54.99 | $50 United States | +46% |
| Hot Wheels 2024Hot Wheels · 6 countries | £19.99 | $18 Australia | +44% |
| Micromallows Original by SquishmallowsSquishmallows · 4 countries | £49.99 | $46 Australia | +44% |
| Pokemon TCG Holiday 2024Pokemon · 4 countries | £42 | $40 United States | +40% |
Where the shelf is priced — boxes with a price, by country
A box is counted once per country it has a priced offer in, whichever shop. 55 of the 72 carry a price in more than one country; a country with its own Index is linked.
Who makes it, who sells it, and what is inside
Brands with the most boxes — 55 brands across 72LEGO5Harry Potter4Unknown3Porsche3Sephora2John Lewis2Red Bull2Pokemon2
Shops with the most on their shelf — of 72 pricedVirgin Winescheapest for 11Notinocheapest for 11MAC1Adventcalendarcheapest for 11Not On The High Streetcheapest for 11John Lewischeapest for 11La Mercheapest for 11YesStylecheapest for 11
What is behind the doors — 766 items across 39 boxesEau de parfum43Wine39Serum27Cream25Candle22Sparkling wine21Not yet typed188
How many doors — all 7224 doors71%25 doors18%12 doors8%Other sizes3%
How we rated them, and the best of the season
How we reviewRatings, out of five — 8 rated
5 of 5563%4 of 5338%
Every item full size — 2 of the 11 beauty boxes with sizes marked
The ten we rated best, then by value
| Calendar | Price | Value | Rating |
|---|---|---|---|
| Cult Beauty 2024Cult Beauty · 25 doors | £525 | 2.1× | 5/5 |
| Red Bull Oracle Racing by FranzisRed Bull · 24 doors | $84 | — | 5/5 |
| Ulta 24 Days Of Self Care 2024Ulta · 24 doors | $150 | — | 5/5 |
| Pringles ChipsPringles · 12 doors | — | — | 5/5 |
| Victoria’s Secret 2024Victoria’s Secret · 12 doors | — | — | 5/5 |
| Halloween CountdownUnknown · 31 doors | $35.99 | — | 4/5 |
| Revolution Beauty 2024Revolution · 24 doors | $60 | — | 4/5 |
| Red Bull 2024 OfficialRed Bull · 24 doors | — | — | 4/5 |
New to the shelf: 55 brands making their first
Every brand, A to ZBarebellsBenefitBoschCadburyCharlotte TilburyCinereplicasCult BeautyDiorDiptyqueDisneyDouglasEnglish Tea ShopEssenceFunkoHarry PotterHarvey NicholsHawkstoneHot WheelsInsight EditionsJohn LewisKendra ScottLa MerLancômeLEGOLindtLumeneMACMarvelMinecraftNativityPLouisePokemonPorschePringlesPukkaRed BullRevolutionRimmelRitualsSelfridgesSephoraSpace NKSquishmallowsSwarovskiThe perfume shopThe Royal MintUltaUnknownVictoria’s SecretVirgin WinesVogueWalkersWickedYankee CandleYesStyle
A brand is new when it has a 2024 record and none in any earlier season we hold; a brand we simply had not listed before counts, so this overstates first calendars and never understates them.