Quote any figure on this page as advent.center’s 2024 Advent Index with a link to this address; it does not move. The full table is at /index/2024/data.csv, one row per calendar, under a CC BY 4.0 licence — use it, and say where it came from. Each figure’s definition is on how we review.
The 2024 Advent Index: the season in numbers.
190 calendars for 2024, a median of $6.36 a door, 2.2× their price in contents.
Counted from the records at build time, not asserted; every figure carries the number it is drawn from. Dollar figures are rough conversions, for ranking. 20 of the 190 carry a written verdict and 111 an itemised manifest. How each figure is counted · Download the data (CSV) · frozen; a past season.
By kind, and by who it is for.
For women120 this season
- $6.52
- a door · median of 63
- $149
- median price · 63 priced
- 2.2×
- value · 49 with both figures
Beauty86 this season
- $7.13
- a door · median of 50
- $147
- median price · 50 priced
- 2.1×
- value · 39 with both figures
- 74%
- full size · 18 marked
For teens63 this season
- $5.65
- a door · median of 26
- $116
- median price · 26 priced
- 1.9×
- value · 20 with both figures
For men54 this season
- $5.50
- a door · median of 21
- $127
- median price · 21 priced
- 3.4×
- value · 12 with both figures
For kids43 this season
Food32 this season
Toys25 this season
Household items19 this season
- $8.97
- a door · median of 11
- $185
- median price · 11 priced
- 1.6×
- value · 9 with both figures
Franchise15 this season
Self-care13 this season
- $6.04
- a door · median of 9
- $116
- median price · 9 priced
Alcohol13 this season
Art & Hobbies10 this season
Fashion9 this season
Erotic6 this season
Best value on the shelf, and the least.
How value is countedContents worth the most against the price — of 55
And the least, by the brand’s own figure
- Rituals Deluxe The Ritual Of Advent1.2×
- Pandora 12 Jewellery Surprise 20231.2×
- Rituals Classic The Ritual Of Advent1.3×
- La Mer Wonder Express1.4×
- Westwing 20241.4×
- e.l.f. Love at Frost Sight 12-Day1.4×
- RITUALS Sephora Exclusive Advent Calendar 20241.4×
- Toolbrothers RHINO MAKITA EDITION PowerTools1.5×
- e.l.f. Sleigh the Holidays 24-Day1.5×
- Nuxe 20241.5×
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Who makes it, and who sells it.
Brands with the most boxes — 122 brands across 190Red Bull8Douglas7LEGO5Sephora5Harry Potter5Ankerkraut5Unknown4Rituals4
Shops listing the most — of the 151 with a priced offerAmazon cheapest on 6983eBay cheapest on 3344Sephora cheapest on 88In Good Taste cheapest on 33Notino cheapest on 33Satisfyer cheapest on 12Pretty Nail Shop 24 cheapest on 12Pafory cheapest on 22