Quote any figure on this page as advent.center's 2025 Advent Index (Australia) with a link to this address; it does not move, and the citation is ready to copy at the top of the page. The full table is at /index/2025/au/data.csv, one row per calendar, under a CC BY 4.0 licence — use it, and say where it came from. Each figure’s definition is on how we review; a person who can pull any cut of it is on the press page.
The 2025 Advent Index, Australia: the season in Australian dollars
Every advent calendar we listed for 2025 with a price in Australia — 44 of them, 6 with a written verdict and 25 with an itemised manifest — priced at the lowest offer we hold there, in Australian dollars, and set against the season before on the boxes printed in Australian dollars both years. 9 of the brands had never made one before.
- 44
- calendars priced in Australia
- A$8.20
- median price of a door · of 44
- 2.2×
- their price in contents · of 16
- 9
- brands new to us · of 35
Every figure carries the number it is drawn from. Prices are the lowest offer we hold in Australia, in Australian dollars, on the day the offers were read; a box with no price there is not on this shelf. Frozen: a past season, recomputed as the archive improves.
Cite as
Free to quote with a link to this address, which does not move. The data is CC BY 4.0: use it, and say where it came from.
The same box, with less inside
How the boxes are comparedOnly pairs where both editions have an itemised manifest of four or more. Items are counted from the manifests; full sizes are the retailer’s own marking. A box is listed here when it has fewer items than last year, or the same count with fewer full sizes.Of the 8 boxes itemised both years
2 fewer items1 the same count5 more items
By kind, and by who it is for
How each one is countedOnly this season’s boxes are measured. Door price is the price on the box over its doors; value is what the contents come to at retail over that price; new brands had no calendar in any earlier season. The change on the year is the median per-door move across the boxes we hold for both seasons. Prices are the lowest offer in Australia, in Australian dollars.The definitions, one by one →| Kind, or who it is for | |||||
|---|---|---|---|---|---|
| Every calendar | 44 | A$193.84 of 44 | A$8.20 of 44 | 2.2× of 16 | 9 of 35 |
| Beauty | 22 | A$338.25 of 22 | A$20.52 of 22 | 2.5× of 14 | 2 of 20 |
| For womenrecipient | 21 | A$375 of 21 | A$20.60 of 21 | 2.9× of 12 | 5 of 20 |
| For kidsrecipient | 14 | A$47.83 of 14 | A$1.99 of 14 | — | 3 of 8 |
| For teensrecipient | 13 | A$197 of 13 | A$10.96 of 13 | — | 3 of 13 |
| Art & Hobbies | 10 | A$102.89 of 10 | A$4.20 of 10 | — | 4 of 8 |
| Toys | 9 | A$49.07 of 9 | A$2.04 of 9 | — | 2 of 4 |
| Household items | 9 | A$70 of 9 | A$2.92 of 9 | — | 0 of 5 |
| For menrecipient | 7 | — | — | — | 4 of 7 |
| Food | 5 | — | — | — | 1 of 4 |
Sort any column; the first row is the whole shelf and stays put, and a kind’s name opens its archive at the figures. A dash is a figure the records cannot support for that row, and each figure says how many it is drawn from. Full size is a beauty measure: 59% of the 11 beauty boxes with their sizes marked are full size.
What they cost, and what a door costs
How door price is countedPrice in Australia, in Australian dollars — 44 priced, median A$193.84
Under A$2500%
A$25 to A$50920%
A$50 to A$100716%
A$100 to A$200716%
A$200 to A$5001125%
A$500 and up1023%
The lowest offer we hold in Australia for each box, whichever shop.
The cheapest door — of 44
| Calendar | Per door |
|---|---|
| LEGO Friends 2025LEGO · 24 doors | A$1.05 |
| Bluey: Awesome Book BundleBluey · 24 doors | A$1.17 |
| Play-Doh 2025Play-Doh · 24 doors | A$1.17 |
| LEGO Minecraft 2025LEGO · 24 doors | A$1.26 |
| Lindt Medium Milk Chocolate 2025Lindt · 24 doors | A$1.42 |
| Lindt Teddy Milk Chocolate 2025Lindt · 24 doors | A$1.45 |
And the dearest
| Calendar | Per door |
|---|---|
| Cult Pen 2025 Stationery Black EditionCult Pen · 12 doors | A$86.67 |
| DIOR 2025 Le 30 MontaigneDior · 24 doors | A$46.74 |
| VOGUE Festive 2025Vogue · 25 doors | A$42.06 |
| Fenty Beauty + Skin 2025Fenty · 12 doors | A$31.25 |
| Charlotte Tilbury Beauty Treasure Chest 2025Charlotte Tilbury · 12 doors | A$28.04 |
| Warhammer 40K Chibi 24 Space Marine BandaiWarhammer · 24 doors | A$26.23 |
Best value on the shelf, and the least
How value is countedContents worth the most against the price — of 16
| Calendar | Price | Contents | Value |
|---|---|---|---|
| SELFRIDGES Beauty 2025Selfridges · 25 doors | £250 | £1136 | 4.5× |
| Liberty 2025Liberty · 25 doors | £275 | £1245 | 4.5× |
| Harrods Beauty 2025Harrods · 25 doors | £286 | £1200 | 4.2× |
| Space NK 2025Space NK · 25 doors | £364 | £1150 | 3.2× |
| Sukoshi 2025SUKOSHI MART · 24 doors | $185 | $580 | 3.1× |
| YesStyle 2025YesStyle · 25 doors | $164.90 | $500 | 3.0× |
| VOGUE Festive 2025Vogue · 25 doors | €687 | €1850 | 2.7× |
| Revolve 2025Revolve · 25 doors | $369 | $841 | 2.3× |
| Cult Beauty Classic Curation 2025Cult Beauty · 25 doors | — | — | 2.2× |
| Lancôme 2025Lancôme · 24 doors | £220 | £480 | 2.2× |
And the least, by the brand’s own figure
| Calendar | Price | Contents | Value |
|---|---|---|---|
| L'Oreal Paris 24 Day Beauty 2025L'Oreal Paris · 24 doors | $149.99 | $149.99 | 1.0× |
| Walkers Shortbread 2025Walkers · 24 doors | $31.99 | $31.99 | 1.0× |
| Play-Doh 2025Play-Doh · 24 doors | $16.49 | $16.49 | 1.0× |
| Charlotte Tilbury Beauty Treasure Chest 2025Charlotte Tilbury · 12 doors | $220 | $314 | 1.4× |
| PLouise 12 Sleighs Of Christmas - Bad BitchPLouise · 12 doors | £110 | £200 | 1.8× |
| Harrods 12 Days of Hair & Body 2025Harrods · 12 doors | £130 | £265 | 2.0× |
| Lancôme 2025Lancôme · 24 doors | £220 | £480 | 2.2× |
| Cult Beauty Classic Curation 2025Cult Beauty · 25 doors | — | — | 2.2× |
| Revolve 2025Revolve · 25 doors | $369 | $841 | 2.3× |
| VOGUE Festive 2025Vogue · 25 doors | €687 | €1850 | 2.7× |
Drawn only from boxes whose value is the retailer’s own count, so a low figure is the brand’s claim and not our miscounting.
Dearer here than in another country
How the gap is readFor each box, the lowest priced offer in each country, converted to dollars at rough rates; the gap is this country against the cheapest one. Quoted only where three or more countries carry a price. Shipping, duty and a shop’s own sale are not in it: it is the shelf price, on the day the offers were read.What Australia pays most over the odds for — of 44 priced in two or more countries
| Calendar | Here | Cheapest | Gap |
|---|---|---|---|
| LEGO City 2025LEGO · 8 countries | A$70 | $15 United Kingdom | +216% |
| Liberty 2025Liberty · 4 countries | A$566.94 | $200 United Kingdom | +88% |
| Essence little X-MAS WONDER 2025Essence · 7 countries | A$88.25 | $34 Spain | +71% |
| Catrice TWINKLING TREASURESCatrice · 3 countries | A$114.36 | $44 Germany | +70% |
| PLouise Cruising Home For Christmas 2025PLouise · 8 countries | A$525 | $219 United Kingdom | +58% |
| LEGO Star Wars 2025LEGO · 9 countries | A$46.58 | $21 United States | +47% |
| LEGO Disney Frozen 2025LEGO · 9 countries | A$59.88 | $28 Germany | +43% |
| Charlotte Tilbury Beauty Treasure Chest 2025Charlotte Tilbury · 4 countries | A$336.50 | $160 United Kingdom | +39% |
| KIKO Snow-kissed Holiday 2025KIKO · 7 countries | A$340 | $165 Germany | +36% |
| Red Bull 2025Red Bull · 5 countries | A$122.98 | $61 Germany | +33% |
Where the shelf is priced — boxes with a price, by country
A box is counted once per country it has a priced offer in, whichever shop. 44 of the 44 carry a price in more than one country; a country with its own Index is linked.
Who makes it, who sells it, and what is inside
Brands with the most boxes — 35 brands across 44LEGO6Cult Pen2PLouise2Harrods2Lindt2Fisher-Price1SUKOSHI MART1KIKO1
Shops with the most on their shelf — of 44 pricedCult Penscheapest for 22P.Louisecheapest for 22Sukoshicheapest for 11Selfridgescheapest for 11Crocs1
What is behind the doors — 536 items across 25 boxesSerum29Stationery24Eau de parfum22Cream17Blush14Mascara14Not yet typed152
How many doors — all 4424 doors59%25 doors25%12 doors16%
New to the shelf: 9 brands making their first
Every brand, A to ZA brand is new when it has a 2025 record and none in any earlier season we hold; a brand we simply had not listed before counts, so this overstates first calendars and never understates them.