Twenty-five products in a zebra-print box, 15 of them full size, for 98 GBP; ASOS's own arithmetic puts the contents at 360 GBP, a 73 per cent saving, and the list backs the headline names: Charlotte Tilbury's Beauty Light Wand in Pillow Talk Original, Gisou's lip oil, Benefit's Benetint, Sunday Riley's C.E.O. Glow oil, Elemis, Laneige, e.l.f., a Hair by Sam McKnight blow-dry foam and a Wella hair oil.
The Korean skincare share is the tell for who this is bought by: Biodance, Medicube, Anua and haruharu wonder sit beside The INKEY List's pimple patches and Patchology eye gels. ASOS groups the doors as prep, glam, touch-ups and reset: skincare, makeup, the small stuff, and body.
On general sale from 7 September after early access for ASOS.WORLD members, at 98 GBP in the UK and 120 EUR on ASOS's German and French sites. Non-returnable for hygiene reasons.