EOS 2025 Advent Calendar: what’s inside and where to buy

The eos advent calendar is a PR box. Every October eos sends a 24-door countdown of its lip balms, lip butters, body lotions and mists to creators (the 2025 one was unboxed on TikTok between 18 and 21 October 2025, tagged #prunboxing and #prpackage, and the videos have been watched more than five million times) and it has never been listed on eos's own site, at Target, Walmart or Ulta, or anywhere a shopper can put it in a basket.

The boxes that turn up on eBay are creators' PR boxes being resold; none was listed in any market when we last searched, in September 2026. What the unboxings show is the holiday line eos sells separately: the limited-edition lip balms, the Cashmere lip butters, the holiday body lotions in Caramel, Peppermint and Cocoa Cashmere, and the body mists, one piece a door in a festive box.

eos prints no list and no price, and no figure for what the box would be worth exists, which is why this page carries neither a price nor a value multiple. What you can buy is the line itself, piece by piece: the Limited Edition Holiday Lip Balm Variety Pack in a 4-pack and an 8-pack at Walmart, the lip butters and holiday lotions at Target, Walmart and Amazon from late October, the body mists at Target.

Several creators built their own calendar from them, which is the honest route to the thing in the videos. For a beauty calendar that carries lip care and can be bought, Boots' 24 Days of Luxe has a Laneige lip mask and a Fenty Gloss Bomb behind its doors, and Macy's 25 Days of Beauty holds a Mario Badescu lip mask, a NYX Duck Plump gloss and a tarte lip oil.